How to Build Gift Guides That Actually Convert (By Price Point)
2 minute read time
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Gift guide season is officially here, and your links are about to be busy.
From $25 favorites to big-ticket gifts, breaking your guides down by price point makes shopping simple for your audience and more rewarding for you.
Here’s how to make your gift guides your biggest moneymaker this season.
Gifts $25 & Under: The Crowd Pleasers
This is where “little luxuries” shine, the kinds of gifts your followers might also snag for themselves (we see you).
Products to link:
Gifts $50 & Under: The Sweet Spot
This is the most popular gifting tier, affordable but special.
Your audience is often shopping for teachers, coworkers, or close friends, so think of gifts that feel thoughtful but still budget-friendly.
Products to link:
Gifts $100 & Under: The Elevated Everyday
This is where “little luxuries” shine, the kinds of gifts your followers might also snag for themselves (we see you).
Products to link:
Gifts $250 & Under: The Splurge-Worthy Picks
These are your “main event” gifts – for partners, parents, or best friends who deserve something big.
Focus on quality, long-lasting pieces, and editorial-style content that positions these as investment-worthy.
Products to link:
Tips
Tip 1: Create your Gift Guide Looks, then enable our auto-DM tool Shop The Look. Set up trigger words for each Gift Guide you post on Instagram (“LUXE”, “BUDGET”, “STOCKING”) so shoppers can comment and instantly receive a commissionable link to your gift guide products, straight in their DMs!
Tip 2: Create themed sections on TapTo.Shop (“The Luxe List,” “For Her,” “For Him”) so shoppers can easily browse your recs. Don’t forget to add your TapTo.Shop to your link-in-bio or linked in your Stories!
Bonus: Mix & Match For Maximum Earnings
Once you’ve built out your guides, promote them strategically across your channels:
- Instagram Stories: Use product tags and polls (“Would you gift this?”)
- TikTok: Show how you’d wrap or style each item
- Substack or Newsletter: Share your gift guide links with commentary, it feels like insider shopping advice
- TapTo.Shop: Keep everything shoppable and easy to update in real time
Reminder: The more specific your guides are, the better your conversion rate. “Gifts for the coworker who always has a Stanley” will outperform “Gift Ideas for Her” every time.
