Isis Breanna is a Harvard-certified marketing consultant and author of the book, “Skyrocket Your Business with Social Media Branding.” Keep reading for her tips about how to stay true to yourself and create more authentic content. 

A hook is a quick, catchy introduction that signals to your audience what your video will be about, why they should watch, and what payoff they’ll get at the end.

As the 2025 holiday season approaches, creators aren’t just planning more content, they’re rethinking the strategy behind it and making bold moves that boost their earning potential and reshape how commerce happens online. New research from Collective Voice, surveying both our creator community and US consumers, reveals a major shift underway in how creators are…

Gen Z is leading the next era of creator monetization. They’re not just dreaming of becoming creators, they’re entering the creator economy earlier, with purpose and strategy. Unlike Millennials, who remember a time before social media and adapted as platforms evolved, Gen Z has grown up in a world where digital commerce and creator monetization…