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            [ID] => 40117371
            [post_author] => 42
            [post_date] => 2025-06-04 11:20:06
            [post_date_gmt] => 2025-06-04 18:20:06
            [post_content] => <!-- wp:paragraph -->
<p>If you’ve ever laughed out loud at Kenneth’s content <em>and</em> felt unexpectedly seen at the same time, you’re not alone. With a voice that’s equal parts sharp humor and emotional honesty, <a href="https://www.instagram.com/kennethpabon/" target="_blank" rel="noreferrer noopener">@kennethpabon</a> brings his full self to every post, skit, and piece of advice whether he’s giving iconic dating tips in heels or sharing vulnerable truths about the journey to self-acceptance.</p>
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<p>This Pride Month, we sat down with Kenneth to talk about what it really means to create as a queer voice online, how identity fuels creativity, and the kind of representation (and real allyship) he hopes to see more of - not just in June, but every day. Let’s get into it.</p>
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<p><strong><strong>How has your identity as an LGBTQIA+ creator shaped your voice and perspective online?</strong></strong></p>
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<p>My identity is at the core of everything I create, not just the jokes or the lifestyle content, but the perspective behind it. Being gay has given me a sharp sense of humor, but also a deep understanding of what it means to be different and still show up unapologetically. I use comedy to connect, but underneath that is a very real desire to create space for people like me to feel seen and celebrated.</p>
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<p><strong><strong><strong><strong>Were there any pivotal moments in your journey that helped you embrace your identity more fully, either personally or creatively?</strong></strong></strong></strong></p>
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<p>One of the biggest moments was realizing that the more I leaned into who I really am the more authentic and honest I was in my content the more people tuned in. It was freeing. There’s something powerful about not hiding anymore, and once I stopped performing for acceptance and just started showing up as myself, everything changed, both creatively and personally. I saw this in my first viral series “How to Be Iconic” where I gave relationship advice in a dress and heels walking on a treadmill. It sounded absurd but people related to that feeling of being iconic regardless of how people perceive you.</p>
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<p><strong><strong><strong><strong><strong>What does Pride mean to you today, and how has that meaning evolved over the years?</strong></strong></strong></strong></strong></p>
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<p>When I was younger, Pride used to be a really scary time for me. I hadn’t come out yet, and I didn’t fully identify as gay, so instead of feeling empowered, I felt like I had to hide. It gave me a lot of anxiety. Like I was somehow behind everyone else who was out and living freely. Looking back now, I know that wasn’t true. Everyone’s journey is different, and there’s no timeline for self-acceptance.</p>
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<p>Today, Pride feels completely different. It’s a powerful reminder of how far I’ve come — not just in embracing who I am, but in realizing why this month exists in the first place. It’s not just about celebration; it’s about visibility, advocacy, and honoring the people who fought for our rights. For those who don’t have the privilege or safety to be out, we raise our voices. And for those who paved the way, we continue the work louder, prouder, and together.</p>
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<p><strong><strong><strong><strong>How do you bring elements of your identity into your content? Is that something intentional or more intuitive?</strong></strong></strong></strong></p>
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<p>It’s mostly intuitive. I don’t force it, but my identity naturally comes through in how I tell stories, in my humor, in how I relate to my audience. Being queer is part of how I see the world, so it’s going to show up in what I create, whether I’m talking about dating, fashion, or just having a chaotic Tuesday.</p>
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<p><strong><strong><strong><strong>Who are some LGBTQIA+ creators or artists who inspire you?</strong></strong></strong></strong></p>
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<p>One of my favorite LGBTQIA+ creators is<a href="https://www.instagram.com/bennydrama7/" target="_blank" rel="noreferrer noopener"> @bennydrama7</a>. Most people know him for his hilarious videos, but he recently created and wrote a series on Prime Video called <em>Overcompensating</em>. It’s all about the awkward and funny reality of being in the closet while starting college, something I related to on so many levels. It’s not only entertaining, but also really inspiring to see someone from our community creating, writing, and starring in their own show. That kind of representation matters.</p>
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<p>The blueprint for my content has always been the legend, Bretman Rock. I’ve been watching them for as long as I can remember. They come from so little and built not just a career, but a life uplifting his family and staying true to himself the entire way. Seeing someone who’s bold, funny, a minority, and queer succeed like that gave me the courage to dream big too. His book “You're That Bi*ch: & Other Cute Lessons About Being Unapologetically Yourself” inspired me so much I can’t recommend it enough.</p>
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<p><strong><strong><strong><strong>What kind of representation do you wish you had seen growing up?</strong></strong></strong></strong></p>
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<p>As a Gen Z kid, I actually saw a decent amount of gay representation online. I remember watching coming out stories on YouTube that helped me feel less alone and more hopeful about my own journey. But what I didn’t see enough of was representation of successful gay men — especially in fields outside of entertainment. For a long time, I carried this quiet belief that being gay might somehow hold me back. I internalized the idea that success and queerness didn’t go hand in hand. Of course, I know now that couldn’t be further from the truth. But back then, it felt like a default flaw in who I was and that’s the kind of narrative I wish had been challenged more when I was growing up.</p>
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<p><strong><strong><strong><strong>What’s something you think brands or platforms often get wrong about supporting LGBTQIA+ creators?</strong></strong></strong></strong></p>
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<p>As a gay content creator, I’ve noticed that some brands only reach out around Pride Month. And while I’m always grateful for those opportunities, it would mean so much more to be considered for campaigns and events throughout the year — not just in June. LGBTQIA+ voices deserve to be part of the conversation year-round, not just when it’s convenient or seasonal. Authentic inclusion is consistent, not occasional.</p>
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<p><strong><strong><strong><strong>What does authentic allyship look like to you, especially from brands during Pride Month?</strong></strong></strong></strong></p>
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<p>Hire queer creators. Put us in leadership roles. Pay us fairly. And stand with us even when it’s not the “safe” or popular thing to do. Collective Voice reaching out to me not only for this interview but opportunities that aren’t just for Pride month is a great example of this kind of support.</p>
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<p><strong><strong><strong><strong>How has being part of the LGBTQIA+ creator community impacted your life or career?</strong></strong></strong></strong></p>
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<p>The LGBTQIA+ creator community constantly reminds me that I’m not alone. Every day, I come across a video that’s so specific, so niche yet somehow still completely relatable. It’s a reminder that our shared experiences connect us in the most unexpected ways. This community also helps me not take life too seriously making content. They show me that it’s okay to laugh at myself, to embrace the chaos, and to find joy in being exactly who I am.</p>
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<p><strong><strong><strong><strong>What advice would you give to younger LGBTQIA+ creators just starting out?</strong></strong></strong></strong></p>
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<p>Start where you are, and be honest about who you are. There are so many creators out there that it may feel like it is saturated but the way to differentiate yourself is being authentic to who you are. You don’t need to have it all figured out, you just need to show up. Your perspective is valuable, even if it’s messy, even if it’s different. Don’t dim your light to fit in. There’s space for you and your voice could be the one someone else really needs to hear.</p>
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            [post_title] => Q&A with Kenneth Pabon: On Humor, Identity & Showing Up Unapologetically
            [post_excerpt] => Meet Kenneth Pabon,  our favorite stay-at-home boyfriend, vlogging his side quests through New York City. From skincare finds to subway thoughts, Kenneth brings the perfect mix of humor, heart, and hustle to every scroll.
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            [post_modified_gmt] => 2025-07-08 15:28:39
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            [ID] => 40117255
            [post_author] => 42
            [post_date] => 2025-05-29 12:24:57
            [post_date_gmt] => 2025-05-29 19:24:57
            [post_content] => <!-- wp:paragraph -->
<p>Let’s be real, making money as a creator isn’t just about going viral or landing a brand deal. It’s about turning your content into a <em>business</em>, and that takes more than cute posts and product hauls. We asked <a href="https://www.instagram.com/buymechanel/">Chanel Tyler</a>, Collective Voice Creator in Residence, strategist, and certified monetization queen, to spill her top tips for turning scrolls into sales. From underrated money moves (hi, affiliate income 👀) to building a storefront your followers actually <em>use</em>, this Q&A is packed with real advice you’ll actually want to implement. Get ready to screenshot.</p>
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<p><strong><strong>What are your top 3 money-making tips for creators turning their passion into profit?</strong></strong></p>
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<p>Community has to be your first and top priority, remember WHO / WHAT you are serving and have a clear reason WHY you are doing this</p>
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<p>Consistency is absolutely key, if you want your creator business to drive revenue you have to be consistent across audience engagement, linking activity, and content generation</p>
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<p>Diversify your revenue streams across formats and platforms, this way your income has more balance and stability  </p>
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<p><strong><strong><strong><strong>What’s one underrated way creators can make more money that people don’t talk about enough?</strong></strong></strong></strong></p>
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<p>Honestly affiliate, affiliate is an always on passive approach to earning income 24/7 without the pressure from brand guidelines or waiting for deals, you have full creative autonomy to market the products you love and earn money from it</p>
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<p><strong><strong><strong><strong><strong>Any advice for creators looking to diversify income streams?</strong></strong></strong></strong></strong></p>
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<p>Create content across as many platforms in as many formats that make sense, if you’re a short-form creator post your videos on Instagram Reels, Tiktok, AND YouTube shorts; play around with new formats like Substack. Have your core (the 1-2 platforms and formats you’re heavily invested in) and then have your add-ons and amplifiers that contribute additional revenue streams. Every platform or format type doesn’t require the same level of investment but you want to be strategic and you want to have money coming in from as many places as possible.</p>
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<p><strong><strong><strong><strong>Is there anything you wish you’d done differently earlier in your monetization journey?</strong></strong></strong></strong></p>
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<p>Yes, I wish I started monetizing as soon as I made my first product recommendation. I left a lot of money on the table for about 2 years because I didn’t understand the power of my platform or my community. Do not be like me and don’t give away your recommendations for free because that is keeping the brand profitable, keeping your followers satisfied, but very little for you. Content is a job, doesn’t matter if it’s full-time or part-time, you are providing a service and you should be compensated for that. If you have an engaged, supportive community you can bank on the fact that they want to see you win!</p>
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<p><strong><strong><strong><strong>What’s one tip for creators trying to master “selling without selling” - making product recs feel natural and authentic?</strong></strong></strong></strong></p>
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<p>Don’t sell, integrate your product recommendations in a natural, authentic way that connects to your everyday life, you want it to be genuine and not pushy. I take a very casual approach to linking and I collaborate deeply with my audience to reinforce recommendations so that my community knows that you’re getting a community driven recommendation, not just a Chanel recommendation. If you have followers asking you either via DMs or comments about something you are wearing or something you have featured in your content, repurpose that for your audience and throw up a link.</p>
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<p><strong><strong><strong><strong>How do you create content that converts, any tricks when it comes to linking products or building your storefront?</strong></strong></strong></strong></p>
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<p>It all starts with audience preparation, your audience has to have an interest and a desire to “shop with you” and you must always be in service to their needs, it’s a reciprocal process. You also have to make it easy for them to convert which includes consistently linking, having your links readily and easily available, teaching them about where your links are housed so they know where they can find them without you (this is where storefronts / <em>Tap to Shop</em> comes in play), saving your stories with affiliate links to highlights, and leveraging automation tools like <em>Shop The Look</em> to get your audience links when they request them.</p>
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<p><strong><strong><strong><strong><strong>If you could give one piece of advice about building a profitable, sustainable brand, what would it be?</strong></strong></strong></strong></strong></p>
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<p>Care deeply about what you do, it shouldn’t feel like a chore. Let that care show in everything you do - care about the brands you partner with and their values, care about the community you’re building and how you nurture it, care about you and how you manage your business in digital spaces, and absolutely care about your mental health. </p>
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            [post_title] => The Creator’s Guide to Getting Paid: Money-Making Tips for Creators from Chanel Tyler
            [post_excerpt] => Isis Breanna is a Harvard-certified marketing consultant and author of the book, “Skyrocket Your Business with Social Media Branding.” Keep reading for her tips about how to stay true to yourself and create more authentic content. 
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            [post_date] => 2025-07-15 08:30:26
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<h1 class="wp-block-heading has-text-align-center has-black-color has-text-color has-link-color"><strong><strong><strong>Welcome to Back to School with Collective Voice</strong></strong></strong></h1>
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<div class="wp-block-uagb-image uagb-block-783b387b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none"><figure class="wp-block-uagb-image__figure"><img srcset="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/07/Header-Graphic-1-1024x614.png ,https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/07/Header-Graphic-1-1024x614.png 780w, https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/07/Header-Graphic-1-1024x614.png 360w" sizes="(max-width: 480px) 150px" src="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/07/Header-Graphic-1-1024x614.png" alt="" class="uag-image-40117518" width="1024" height="614" title="Header Graphic" loading="lazy" role="img"/></figure></div>
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<p class="has-text-align-left"><strong>Your creator syllabus for leveling up your content, connections, and commissions</strong></p>
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<p class="has-text-align-left"><em>Class is officially in session and this time, the curriculum is designed just for you. From expert-led webinars and IG Lives to tactical tips via Reels, TikToks, and beyond, this hub is your go-to destination for everything happening during our weeklong creator programming.</em></p>
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<p class="has-text-align-left">Meet your Creator Professors (yes, we gave them a title 👩‍🏫), explore the full class schedule, and don’t forget to register for the webinars, sign up for live sessions, sneak into Office Hours, and score exclusive creator swag. Whether you're here to learn, grow, or just vibe with fellow creators, this is your semester to shine-up your content, connections, and commissions</p>
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<h1 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong>Class Schedule</strong></h1>
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<!-- wp:paragraph {"align":"left","className":"wp-block-heading","style":{"elements":{"link":{"color":{"text":"var:preset|color|black"}}}},"textColor":"black"} -->
<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color">Your weekly breakdown of events, content drops, and office hours. Don’t be late to class, there might be swag involved.</p>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color" style="font-size:2em"><strong>Monday</strong></h6>
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<div class="wp-block-column"><!-- wp:image {"id":40117544,"sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/07/Michelle-Thames_webinar-1024x614.png" alt="" class="wp-image-40117544"/></figure>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong>Webinar w/ Michelle Thames</strong></h6>
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<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color">Ready to build authority, community, <em>and</em> commissions without living on Instagram 24/7? In this can’t-miss session, Michelle Thames shares her signature system for creating content with purpose and ease.</p>
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<figure class="wp-block-image size-large"><img src="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/07/IG_Broadcast_BTS-1024x614.png" alt="" class="wp-image-40117533"/></figure>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong>Broadcast Tip of the Day</strong></h6>
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<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color">Serving up one snackable creator tip a day to help you link smarter, post faster, and ace your content game this season. Class is in session—let’s get that 💰 and that A+</p>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color" style="font-size:2em"><strong>Tuesday</strong></h6>
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<figure class="wp-block-image size-large"><img src="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/07/Ashley-Kim_BTS-1024x614.png" alt="" class="wp-image-40117539"/></figure>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong>IG Live w/ Ashley Kim</strong></h6>
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<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color">BTS season hits differently when you're Gen Z. In this IG Live, <a href="https://www.google.com/url?q=https://www.instagram.com/itsashleykimchi/?hl%3Den&sa=D&source=docs&ust=1752554867642741&usg=AOvVaw1_z00R4rH73Q6ZsKK3AEtG" target="_blank" rel="noreferrer noopener">Ashley Kim</a> shares how she tailors content for college students and recent grads aka the audience that <em>lives</em> online and shops with purpose. From late-night study hauls to real talk on post-grad life, Ashley breaks down what resonates, what converts, and how to keep it real while keeping it strategic.</p>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong>Broadcast Tip of the Day</strong></h6>
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<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color">Serving up one snackable creator tip a day to help you link smarter, post faster, and ace your content game this season. Class is in session—let’s get that 💰 and that A+</p>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color" style="font-size:2em"><strong>Wednesday</strong></h6>
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<figure class="wp-block-image size-large"><img src="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/07/Chanel_Tyler_BTS_Claude-1024x614.png" alt="" class="wp-image-40117608"/></figure>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong>Webinar w/ Chanel Tyler x Claude.ai</strong></h6>
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<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color">Think of Back-to-School as your warm-up, your run-through, your full-glam moment before the Creator Super Bowl (aka Q4). In this strategic session, Chanel Tyler teams up with Claude.ai to help you build a content engine that’s aligned, optimized, and ready for high-converting magic.</p>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong>Broadcast Tip of the Day</strong></h6>
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<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color">Serving up one snackable creator tip a day to help you link smarter, post faster, and ace your content game this season. Class is in session—let’s get that 💰 and that A+!</p>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color" style="font-size:2em"><strong>Thursday</strong></h6>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color">IG Live w/ Chanel Tyler x Nichole Porges</h6>
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<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color">Ever wonder how creators actually get cast on campaigns and what makes them get rebooked again (and again)? In this IG Live, Nichole Porges, Casting Strategy Director at Collective Voice, joins Chanel Tyler to spill the tea on what brands are really looking for, how to show up like a pro, and the underrated ways to stand out. From pitch to post, we’re breaking down how to turn one-off deals into long-term collabs. No gatekeeping, just real talk.</p>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong>Broadcast Tip of the Day</strong></h6>
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<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color">Serving up one snackable creator tip a day to help you link smarter, post faster, and ace your content game this season. Class is in session—let’s get that 💰 and that A+!</p>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong>TikTok Live w/ Maddie Chang</strong></h6>
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<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color">Feeling overwhelmed by what to post and when? In this live lesson, <a href="https://www.tiktok.com/@chaddymang" target="_blank" rel="noreferrer noopener">Maddy Chang</a> breaks down her no-stress, totally repeatable content planning system, designed to help creators stay organized, intentional, and (dare we say?) <em>excited</em> to post.</p>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color" style="font-size:2em"><strong>Friday</strong></h6>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong>Broadcast Tip of the Day</strong></h6>
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<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color">Serving up one snackable creator tip a day to help you link smarter, post faster, and ace your content game this season. Class is in session—let’s get that 💰 and that A+!</p>
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<h3 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color has-medium-font-size" style="letter-spacing:0em"><strong>COMM 401: The Content System That Sells</strong></h3>
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<p><strong>Instructor:</strong> Professor Michelle Thames<br><strong>When:</strong> Monday, July 21<br><strong>Format:</strong> Live Webinar (conversational-style)<br><strong>Pre-reqs:</strong> A dream, a phone, and a desire to stop burning out</p>
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<p><strong>Course Description:</strong><br>Ready to build authority, community, <em>and</em> commissions without living on Instagram 24/7? In this can’t-miss session, Michelle Thames shares her signature system for creating content with purpose and ease.</p>
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<p><strong>Learn how to:</strong><br>🗂️ Build a signature content system aligned with your values<br>🔁 Turn content into connection and connections into conversions<br>📱 Stay consistent <em>without</em> being glued to your phone<br>🤝 Use community, storytelling & tools to scale sustainably</p>
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<p>This class is your prep course for the creator Super Bowl (aka Holiday Season). Sign up, show up, and get ready to work smarter, not harder.</p>
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<h3 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color has-medium-font-size" style="letter-spacing:0em"><strong><strong>CREAT 210: Content Planning 101 (Live!)</strong></strong></h3>
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<p><strong>Instructor:</strong> Professor Maddy Chang<br><strong>When:</strong> Thursday, July 24 @4:30PM CT<br><strong>Format:</strong> TikTok Live <a href="https://www.tiktok.com/@chaddymang">@chaddymang</a><br><strong>Pre-reqs:</strong> A messy camera roll and a notes app full of half-formed ideas</p>
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<p><strong>Course Description:</strong><br>Feeling overwhelmed by what to post and when? In this live lesson, Maddy Chang breaks down her no-stress, totally repeatable content planning system, designed to help creators stay organized, intentional, and (dare we say?) <em>excited</em> to post.</p>
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<p><strong>Expect a real-talk walkthrough of:<br></strong>🧠 How to build a planning flow that fits your life<br>🛒 Ways to weave affiliate content into your regular rhythm<br>📅 The power of batching, prepping, and trusting your process<br>🌟 Real examples from her recent Urban Outfitters campaign</p>
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<p>No slides, no fluff, just practical content wisdom from a creator who’s been there. Attendance = clarity unlocked.</p>
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<h3 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color has-medium-font-size" style="letter-spacing:0em"><strong><strong><strong>GENZ 215: How a Gen-Z Creator Preps for BTS</strong></strong></strong></h3>
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<p><strong>Instructor:</strong> Professor Ashley Kim with Chanel Tyler<br><strong>When:</strong> Tuesday, July 22 @5pm CT<br><strong>Format:</strong> IG Live <a href="https://www.instagram.com/itsashleykimchi/?hl=en">@itsashleykimchi</a><br><strong>Pre-reqs:</strong> A love of storytimes, style hauls, and shopping on a budget</p>
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<p><strong>Course Description:</strong><br>BTS season hits differently when you're Gen Z. In this IG Live, Ashley Kim shares how she tailors content for college students and recent grads aka the audience that <em>lives</em> online and shops with purpose. From late-night study hauls to real talk on post-grad life, Ashley breaks down what resonates, what converts, and how to keep it real while keeping it strategic.</p>
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<p><strong>What you’ll learn:</strong><br>📚 Content formats that click with the Gen Z crowd<br>🎓 How to balance authenticity with affiliate strategy<br>💸 Budget-friendly style + lifestyle content that drives conversion<br>📈 Positioning your content for impact during this major shopping season</p>
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<p>If Gen Z is your audience (or you <em>are</em> Gen Z), consider this your content compass for Back-to-School.</p>
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<h3 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color has-medium-font-size" style="letter-spacing:0em"><strong><strong><strong><strong>STRAT 499: BTS is Your GRWM for Q4</strong></strong></strong></strong></h3>
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<p><strong>Instructor:</strong> Our Dean of Admissions Chanel Tyler + <a href="http://claude.ai/">Claude</a><br><strong>When:</strong> Wednesday, July 23<br><strong>Format:</strong> Live Webinar<br><strong>Pre-reqs:</strong> A desire to crush Q4 and a love for planning ahead</p>
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<p><strong>Course Description:</strong><br>Think of Back-to-School as your warm-up, your run-through, your full-glam moment before the Creator Super Bowl (aka Q4). In this strategic session, Chanel Tyler teams up with <a href="http://claude.ai/">Claude</a> to help you build a content engine that’s aligned, optimized, and ready for high-converting magic.</p>
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<p><strong>What you’ll learn:</strong><br>💡 Why BTS is the perfect test season for your holiday strategy<br>🎯 Planning affiliate content with intention + impact<br>📱 Tools + techniques to streamline your content creation<br>📈 How to turn prep season into performance season</p>
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<p>This isn’t just a class, it’s your playbook. Show up, take notes, and get ready to execute like a pro.</p>
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<h3 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color has-medium-font-size" style="letter-spacing:0em"><strong><strong><strong><strong><strong>AFFL 302: Campaign Casting 101</strong></strong></strong></strong></strong></h3>
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<p><strong>Instructor:</strong> Our Dean of Admissions Chanel Tyler and Nichole Porges<br><strong>When:</strong> Thursday, July 24 @5pm CT<br><strong>Format:</strong> IG Live <br><strong>Pre-reqs:</strong> A desire to land your dream collab (and keep it going).</p>
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<p><strong>Course Description:</strong><br>Campaign casting isn't magic—it’s strategy. In this no-fluff session, Chanel Tyler and Nichole Porges are pulling back the curtain on how campaign selections really happen, what success looks like behind the scenes, and how to build brand trust that leads to repeat bookings.</p>
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<p><strong>Here’s what’s on the syllabus:</strong><br>🎯 How casting actually works (from the inside)<br>💬 What top creators do to stand out and get selected<br>📈 Tips to turn brand love into long-term collabs<br>🧠 Mindset shifts to move from one-and-done to always-on</p>
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<p>It’s giving booked, busy, and built-for-this. Show up ready to learn and level up.</p>
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<div class="wp-block-uagb-container uagb-block-538e0997 alignfull uagb-is-root-container"><div class="uagb-container-inner-blocks-wrap"><!-- wp:heading {"textAlign":"left","level":1,"className":"wp-block-heading","style":{"elements":{"link":{"color":{"text":"var:preset|color|black"}}}},"textColor":"black"} -->
<h1 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong><strong>Meet Your Professors (aka Creator)</strong></strong></h1>
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When she’s not dropping gems on strategy, she’s helping creators prep for their next big campaign, Q4 included.","_collectioveblog_ig_icon_grid_0_collectioveblog_ig_rep_description":"field_6436911b89d80","collectioveblog_ig_icon_grid_1_collectioveblog_ig_rep_icon":40117555,"_collectioveblog_ig_icon_grid_1_collectioveblog_ig_rep_icon":"field_643690f689d7e","collectioveblog_ig_icon_grid_1_collectioveblog_ig_rep_title":"Professor Ashley Kim","_collectioveblog_ig_icon_grid_1_collectioveblog_ig_rep_title":"field_6436910c89d7f","collectioveblog_ig_icon_grid_1_collectioveblog_ig_rep_description":"\u003ca class=\u0022_mizu194a _1ah31bk5 _ra3xnqa1 _128m1bk5 _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _syaz14q2 _ect41gqc _1a3b18uv _4fpr8stv _5goinqa1 _f8pj14q2 _9oik18uv _1bnxglyw _jf4cnqa1 _30l314q2 _1nrm18uv _c2waglyw _1iohnqa1 _9h8h16c2 _1053w7te _1ienw7te _n0fxw7te _1vhvg3x0\u0022 title=\u0022https://www.instagram.com/itsashleykimchi/\u0022 href=\u0022https://www.instagram.com/itsashleykimchi/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener\u0022 data-renderer-mark=\u0022true\u0022\u003e\u003cstrong data-renderer-mark=\u0022true\u0022\u003e\u003cu data-renderer-mark=\u0022true\u0022\u003e@itsashleykimchi\u003c/u\u003e\u003c/strong\u003e\u003c/a\u003e\r\n\r\n\u003cstrong data-renderer-mark=\u0022true\u0022\u003eTeaches: Gen Z Content 215\u003c/strong\u003e\r\nAshley is a content creator, college grad, and certified cool girl who knows exactly what resonates with Gen Z. 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<h1 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong><strong><strong>Register & Set Reminders</strong></strong></strong></h1>
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<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color">Never miss a class and save your spot or set a reminder for every session</p>
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<h3 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong><strong>Webinars (Sign Up)</strong></strong></h3>
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<h3 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong><strong><strong>Live Sessions (Set Reminders)</strong></strong></strong></h3>
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<div class="wp-block-uagb-container uagb-block-a4ca5ef3 alignfull uagb-is-root-container"><div class="uagb-container-inner-blocks-wrap"><!-- wp:acf/spacer {"name":"acf/spacer","data":{"basethemevar_blk_spacer":"space-72","_basethemevar_blk_spacer":"field_611921726f444"},"align":"full","mode":"preview"} /-->

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<h1 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color"><strong><strong><strong>High Commission Retailers</strong></strong></strong></h1>
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<p class="has-text-align-left wp-block-heading has-black-color has-text-color has-link-color"><strong>Back-to-school season = big opportunity.</strong> These high commission retailers are perfect for creators looking to maximize earnings while sharing what their audience is already shopping for—think first day fits, classroom must-haves, and dorm-ready finds. Link to them in your posts, stories, and Looks to turn content into clicks (and commissions).</p>
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<h6 class="wp-block-heading has-text-align-left has-black-color has-text-color has-link-color" style="font-size:2em;letter-spacing:0px"><strong><strong><strong><strong>Your Creator Toolkit</strong></strong></strong></strong></h6>
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<p class="has-text-align-left"><strong>Everything you need to create, link, and earn smarter.</strong></p>
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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
https://www.youtube.com/shorts/p9v4Ag7H90Q
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<p class="has-text-align-left"><strong>LinkIt</strong></p>
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https://www.youtube.com/watch?v=M1H8DgM7ICM
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<p class="has-text-align-left"><strong>TapTo.Shop</strong></p>
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https://www.youtube.com/watch?v=CE0O1w5WoOE
</div></figure>
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<p class="has-text-align-left"><strong>Shop The Look</strong></p>
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            [post_title] => Back to School With Collective Voice
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            [post_modified] => 2025-07-22 17:52:06
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            [post_date] => 2025-05-27 15:53:15
            [post_date_gmt] => 2025-05-27 22:53:15
            [post_content] => <!-- wp:paragraph -->
<p><strong>Meet Ashley Kim, a 24-year-old creator turning her visual diary into a digital destination.</strong> From dreamy outfits to day-in-the-life vlogs, Ashley captures her world through a lens that feels both aspirational and authentic. Based between OC and LA, she’s built a community by staying true to her voice-one rooted in culture, confidence, and creativity. In honor of AAPI Month, we sat down with <a href="https://www.instagram.com/itsashleykimchi/">@itsashleykimchi</a> to talk about what inspires her, how she’s built her brand, and the importance of showing up fully as yourself online.</p>
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<p><strong><strong>What motivated you to start sharing your life or interests online, and how has your message changed over time?</strong></strong></p>
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<p>It’s always been a passion of mine to be able to make a career out of sharing my life through a camera, ever since I was in elementary school, uploading Youtube videos. Growing up, constantly moving, having my own comfort creators that were my consistency amidst turmoil and change gave me comfort, and sparked my interest to be that creator for someone else. My message to chase your dreams and lead a life with kindness and empathy at the forefront hasn’t changed, but rather me as an individual. <em>That’s one of my favorite parts. </em>I get to grow up, and learn, and evolve with my community, especially in my 20s. Change is good; our experiences shape us and is a sign of a life well lived.</p>
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<p><strong><strong><strong><strong>Can you share a time when your content connected with others in the AAPI community in a meaningful way?</strong></strong></strong></strong></p>
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<p>I show up, and I work hard. Especially, as a first gen daughter of two immigrant, blue collar parents, instilled in me at a young age is ambition and work ethic. I have two parents to vindicate their decades of sacrifice, by paying them back one day, and share these dreams many of us share. I’m unapologetically and proudly Korean American, sharing the blend of these two cultures in my everyday life through all my content online. I posted a TikTok on a whim of “I don’t know who needs to hear this, but...” and chatted through my experience with my hair, specifically on the frequency of washing. Online, there’s almost a stigma against washing your hair daily, instead seeing how long one can go without. I, too, tried this method, as one impressionable young woman does with beauty trends to learn that simply doesn’t work. Sharing that experience, how I initially fought my mother as a teenager, how I <strong>didn’t </strong>need to wash my hair like she says only to succumb to her sage advice years later... It was a moment that garnered a lot of discourse and agreement with the same sentiment.</p>
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<p><strong><strong><strong><strong><strong>What impact do you hope your work has on how AAPI creators are seen and heard?</strong></strong></strong></strong></strong></p>
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<p>That we, amongst every other marginalized group, deserve a seat at the table.</p>
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<p><strong><strong><strong><strong>What piece of advice do you wish you had when you first started out as an AAPI creator?</strong></strong></strong></strong></p>
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<p>Celebrating us only during the month of May, or coming out with generic red and gold items to market as a performative alliance with our community. Your parents may not understand at first, but if they’re anything like mine, and love you and want to watch you succeed, give them time. Social media as a career is still relatively new, and a foreign concept to understand of which can garner success and financial stability.</p>
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<p><strong><strong><strong><strong>How can brands do better when it comes to long-term, intentional partnerships with AAPI creators?</strong></strong></strong></strong></p>
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<p>When I was younger, I remember seeing Brenda Song on Disney and having a spark that someone who could resemble me would be on TV as a main character. In high school, I had Youtubers like: Remi Ashten, Jenn Im, Sophia Chang. In this stage of life, I have Gemma Chan, Michelle Yeoh, Greta Lee, Simone Ashley. All of these women inspire me with their talent, eloquence, and courageousness representing our community so beautifully. To be honest, I’m unsure. As I personally don’t feel like I have any long-term relationships with brands, so for me, I’d just appreciate the outspoken vocalization. But always, actions do speak louder than words.</p>
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<p></p>
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            [post_title] => A Conversation with Ashley Kim
            [post_excerpt] => Meet Ashley Kim, a 24-year-old creator turning her visual diary into a digital destination. From dreamy outfits to day-in-the-life vlogs, Ashley captures her world through a lens that feels both aspirational and authentic. Based between OC and LA, she’s built a community by staying true to her voice-one rooted in culture, confidence, and creativity. In honor of AAPI Month, we sat down with @itsashleykimchi to talk about what inspires her, how she’s built her brand, and the importance of showing up fully as yourself online.
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            [post_modified] => 2025-07-08 08:28:25
            [post_modified_gmt] => 2025-07-08 15:28:25
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            [post_date] => 2024-06-25 15:50:14
            [post_date_gmt] => 2024-06-25 22:50:14
            [post_content] => <!-- wp:paragraph -->
<p>This is the number one mistake we see Creators make in their social media videos. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Did you see what we just did there? That,  friends, is what’s called a “hook,” and<em> not </em>having one <em>is </em>the number one mistake we see Creators make on social media.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Why are these important? Well, <a href="https://marketingessentialslab.com/%E2%80%A8the-three-second-social-media-rule/" target="_blank" rel="noreferrer noopener">some social media experts suggest that viewers will decide within three seconds if they plan to watch the rest of your video.</a> Your videos should quickly get to the point, and that point should be <em>very </em>intriguing–if your videos are too chatty or meandering, people will lose interest and stop watching. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>So, here are a few catchy hooks you can start adding to your videos today, paired with an example of how to use it<em>.</em></p>
<!-- /wp:paragraph -->

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<figure class="wp-block-embed aligncenter is-type-video is-provider-tiktok wp-block-embed-tiktok"><div class="wp-block-embed__wrapper">
https://www.tiktok.com/@viralvideo.club/video/7317559217085271329
</div></figure>
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<ol><!-- wp:list-item -->
<li><strong>The number 1 mistake I see with X: </strong>“The number 1 mistake I see with first time home renovators.”</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Steal these X ideas: </strong>“Steal these 5 easy, chic outfit ideas for your next vacation.”</li>
<!-- /wp:list-item -->

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<li><strong>This is the biggest mistake I’ve made when it comes to X: </strong>“The biggest mistake I’ve made when it comes to finding my personal style.”</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>I don’t know who needs to hear this, but: </strong>“I don’t know who needs to hear this, but finding a foundation in your shade range shouldn’t be an impossible quest.”</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Unpopular opinion, but…: </strong>“Unpopular opinion, but I will never wear low-rise jeans. Here’s what I wear instead.”</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Here’s how to do X in exactly Y minutes: </strong>“Here’s exactly how to pack for a week-long vacation in less than 20 minutes.”</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>This X might be the best Y: </strong>“This gorgeous rooftop restaurant might be the hottest new spot in NYC.”</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>If you need X, try Y:</strong> “If you need a new Summer dinner idea for your kids, try this easy, one-pan recipe.”</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Is X worth the Y?: </strong>“Is this viral product worth the hype?”</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Here’s how I did X with [Y constraint]: </strong>“Here’s how I booked business-class flights to Europe using only credit card points.”</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Get ready with me as I tell you about X: </strong>“Get ready with me as I tell you about the time I worked at this hugely popular retail store.”</li>
<!-- /wp:list-item --></ol>
<!-- /wp:list -->

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            [post_title] => 11 Catchy Hooks To Get More Video Views
            [post_excerpt] => A hook is a quick, catchy introduction that signals to your audience what your video will be about, why they should watch, and what payoff they’ll get at the end. 
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https://marketingessentialslab.com/%E2%80%A8the-three-second-social-media-rule/
            [post_modified] => 2024-06-25 15:51:17
            [post_modified_gmt] => 2024-06-25 22:51:17
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