10 Scroll-Stopping Hooks To Get More Video Views

Sep 11th 2025

2 minute read time

This is the number one mistake we see Creators make in their social media videos.

Did you see what we just did there? That, friends, is what’s called a “hook,” and not having one is the number one mistake we see Creators make on social media.

Why are these important? Well, some social media experts suggest that viewers will decide within three seconds if they plan to watch the rest of your video. Your videos should quickly get to the point, and that point should be very intriguing–if your videos are too chatty or meandering, people will lose interest and stop watching. Whether you’re a content creator on Instagram, TikTok, or YouTube Shorts, learning how to mix verbal hooks (what you say) with visual hooks (what people see) can instantly boost retention and engagement.

So, here are a few catchy hooks you can start adding to your videos today that you can mix and match to level up your videos. Try combining one verbal and one visual hook in your next video.

@collectivevoicehq
Mixing verbal hooks with visual hooks can instantly boost retention and engagement. 💯 So, here are a few catchy hooks you can start adding to your videos today that you can mix and match to level up your videos VERBAL HOOKS ⬇️ 🪝Mid-sentence hooks: “But what they don’t tell you is…”, “And the craziest part is…” 🪝Can we all agree that X is getting out of hand: “Can we all agree that drugstore makeup is getting out of hand.” 🪝I would (crazy situation) for X: “I would sell my kidney for these shoes because they are life-changing.” 🪝I’m gonna hold your hand when I say this: “I’m gonna hold your hand when I say this… this dupe is better than rhode.” 🪝Whatever you do, don’t X… unless Y (sarcastically): “Whatever you do, don’t buy this hair mask… unless you want the silkiest hair ever” VISUAL HOOKS ⬇️ 🪝 Make some movement: Walking into a room and closing the door behind you 🪝Change the POV: Putting the camera down on a table 🪝Switch up the editing: Clone effect (two of yourself on the screen) 🪝Misdirect the viewer: Microphone on a random object 🪝Pull them in: Bring an object into the frame Put verbal and visual together for MAXIMUM POWER 💪
♬ Friend Zone – Thundercat

Verbal hooks

Mid-sentence hooks: “But what they don’t tell you is…”, “And the craziest part is…”
Can we all agree that X is getting out of hand: “Can we all agree that drugstore makeup is getting out of hand.”
I would (crazy situation) for X: “I would sell my kidney for these shoes because they are life-changing.”
I’m gonna hold your hand when I say this: “I’m gonna hold your hand when I say this… this dupe is better than rhode.”
Whatever you do, don’t X… unless Y (sarcastically): “Whatever you do, don’t buy this hair mask… unless you want the silkiest hair ever”

Visual hooks

Make some movement: Walk into a room and close the door behind you
Change the POV: Put the camera down on a table
Switch up the editing: Clone effect (two of yourself on the screen)
Misdirect the viewer: Microphone on a random object
Pull them in: Bring an object into the frame

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