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            [post_date] => 2025-08-14 12:58:00
            [post_date_gmt] => 2025-08-14 19:58:00
            [post_content] => <!-- wp:paragraph -->
<p>As the 2025 holiday season approaches, creators aren’t just planning more content, they’re rethinking the strategy behind it and making bold moves that boost their earning potential and reshape how commerce happens online.</p>
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<p>New research from Collective Voice, surveying both our creator community and US consumers, reveals a major shift underway in how creators are approaching Q4 earnings. Creators are moving away from flat-fee sponsorships in favor of performance-based affiliate content, and shoppers are rewarding authenticity, utility, and community-driven recommendations in new formats.</p>
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<p>This dual lens, creator behavior and consumer expectations, shows exactly how content and commerce are converging this holiday season.</p>
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<h3 class="wp-block-heading"><strong><strong>As Brand Deals Shift, Affiliate is a Financial Priority</strong></strong></h3>
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<p>This holiday season, creators are signaling a clear shift. While sponsored content remains part of the mix, it’s no longer the centerpiece. 70% of creators say traditional sponsored posts will make up just a quarter or less of their holiday content. Instead, they’re leaning into affiliate strategies, favoring organic, performance-driven posts that feel more native to their audiences.</p>
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<p>This evolution reflects a broader desire for flexibility, autonomy, and scalable income and it signals that affiliate marketing is no longer an emerging opportunity, but a foundational revenue stream. According to our<em> </em><a href="https://noted.collectivevoice.com/collective-voice-2025-monetization-trends-among-next-gen-creators-report/"><em>2025 Monetization Trends Among Next-Gen Creators Report</em></a>, 83% of creators are already familiar with affiliate marketing, and nearly half have been active on affiliate platforms for over a year. This monetization channel is becoming widely adopted because it allows creators to earn based on performance while maintaining full creative control. As one surveyed creator put it: “Flat fees are nice, but I can make more with good commissions and gifting.”</p>
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<p>When asked what they value most from brand partners, creators ranked early product access and gifting highest, followed closely by high commissions. While flat-fee compensation ranked lower for holiday-specific content, it remains a key tool in a well-rounded creator partnership strategy.<br></p>
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<h3 class="wp-block-heading"><strong><strong>Broadcast Channels: A Quiet Giant in Social Commerce</strong></strong></h3>
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<p>Instagram Broadcast Channels quietly emerged as one of 2025’s most efficient and effective affiliate formats. These opt-in chat threads are gaining serious traction with both creators and consumers, and the numbers speak for themselves. 75% of consumers surveyed were familiar with the feature, and among them, over half check broadcast channels daily, with nearly one-third engaging at least once a week. More importantly, 89% of active followers have made a purchase through a Broadcast Channel in the past six months, with 49% having made 4 or more purchases. </p>
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<p>“Instagram Broadcast Channels have been a game changer for me. They’ve unlocked a more direct and meaningful way to connect with my community, especially the intentional shoppers who drive the bulk of my affiliate performance. Beyond engagement, it’s led to real business impact, with noticeable lifts in both affiliate sales and brand revenue. It’s not just a channel, it’s a strategic tool for creators.” says content creator, <a href="https://www.instagram.com/buymechanel/">Chanel Tyler</a>. </p>
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<p>This kind of engagement is rare and highly valuable. Top-performing content in these channels includes beauty (32%), fashion (21%), and deal alerts (16%), all categories where timeliness and trust matter. And it's Gen Z and Millennials who are leading this trend, making this format especially ripe for brands aiming to reach younger, high-intent audiences.</p>
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<p>“We’re anticipating a shift from passive viewing to participatory social commerce. As this evolution continues, Broadcast Channels won’t just support creator strategies, they’ll become critical sales engines. Creators who integrate them as full-funnel commerce tools, rather than just messaging platforms, will be best positioned to drive meaningful results. ” - Catherine Halaby, VP, Creator Relations at Collective Voice.</p>
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<h3 class="wp-block-heading"><strong><strong>Comments are the New Review Section</strong></strong></h3>
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<p>In 2025, the comment section is more than chatter, it’s a modern-day review forum. 62% of shoppers say they check the comment section before making a purchase, using the conversation around a product to validate their choices and get community buy-in. This peer-to-peer dialogue deepens trust and helps move consumers from consideration to conversion.</p>
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<p>That trust doesn’t come from polish, it comes from transparency. 65% of consumers say they trust influencers more when they share both the pros and cons of a product, appreciating when creators are candid about what didn’t work for them. </p>
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<p>Interestingly, expert reviews and traditional endorsements now rank lowest in trustworthiness, a signal that consumers view creators as the true authorities. Shoppers are prioritizing firsthand experiences, real-life product demos, and creators' authentic stories like personal narratives that reflect genuine use, honest opinions, and a connection to their own lifestyles, over traditional advertising. over traditional advertising.</p>
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<p>And creator posts continue to influence purchasing decisions well beyond the moment they’re published. While 41% of consumers say they click to shop directly from a creator’s content, 31% save posts or wishlist products for later. 68% frequently revisit past posts when shopping, and 17% always go back to reference them before purchasing.</p>
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<p>“This report makes it clear that the future of holiday shopping isn’t just search, it’s scroll. And creators are the new personal shoppers.” — Catherine Halaby, VP, Creator Relations at Collective Voice</p>
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<h3 class="wp-block-heading"><strong>Holiday Shopping Is a Season, Not a Moment</strong></h3>
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<p>Holiday shopping spans several months, with clear surges in consumer activity. While 14% of shoppers begin as early as September and 20% in October, the bulk of shopping happens in November (26%), continuing strongly through December (44%). Even in the final week before the holidays, 22% of consumers are still making purchases. This earlier start represents a departure from last year, where our <a href="https://noted.collectivevoice.com/2024-holiday-trend-report/">2024 holiday report </a>showed consumers initiating their shopping in October. For brands, this evolving consumer behavior necessitates a strategic shift from isolated campaigns to sustained, multi-phased approaches that align with these varied timelines.</p>
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<p>Different generations approach holiday shopping differently. Gen Z tends to shop late and in concentrated bursts right up until the week of the holiday. Millennials prefer to start in November and wrap up in December, while Gen X and Boomers shop gradually, beginning as early as September and maintaining a steady rhythm.</p>
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<p>Gifting budgets follow a clear hierarchy based on relationship to the consumer and creators and brands should plan accordingly. Consumers spend the most on their children, with most budgeting between $101–$500. Significant others come next, typically falling in the $101–$250 range. Gifts for parents tend to land between $51–$100, while siblings receive $21–$100 gifts. Friends are usually budgeted at $21–$50, and coworkers at under $20. This structured approach to spending should inform how brands and creators build their gift guides and organize by both price tier and relationship type to better reflect real-world shopping behavior.</p>
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<p>“Content is the new shelf space and this holiday season, that shelf lives on social media, not in-store and online. Just like traditional retail, consumers expect to browse by price and by who they’re shopping for. Creators and brands should mirror that mindset by segmenting holiday content by price tier and relationship type.” - Clair Sidman, VP, Marketing at Collective Voice</p>
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<p>This is especially true when it comes to high-consideration purchases. In fact, 61% of consumers say a trusted creator’s recommendation makes them more likely to splurge on big-ticket or luxury items proving that authentic influence drives not just awareness, but meaningful action at the highest tiers of spend.</p>
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<h3 class="wp-block-heading"><strong><strong>Automation Tools Will be the Real MVPs This Holiday</strong></strong></h3>
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<p>As holiday shopping stretches across months, creators are feeling the pressure to consistently deliver timely, relevant content and keeping up with that demand is not easy. One in three creators are already posting more than four times a day across platforms, and 70% expect their output to increase even more during the holiday season. To stay on pace, many are linking to products multiple times per day and relying on gift guides, curated lists, and deal roundups to drive conversions.</p>
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<p>“I’d post more… but I’m maxed out,” one creator shared, a sentiment echoed by many. This reality underscores the importance of easy-to-use monetization infrastructure. Tools that automate affiliate linking, simplify cross-platform content creation, and streamline analytics aren’t just nice-to-haves, they’re essential for sustaining volume without burnout.</p>
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<p>“These findings reinforce the need for monetization tools to meet creators where they are, on the go, in their DMs, and crossposting across multiple platforms. That’s why our tools are built for speed and scale without friction. Our Shop The Look tool combines AI and DM automation to make sure creators affiliate links are working hard for them, even when they are offline.”  - Clair Sidman, VP, Marketing at Collective Voice.</p>
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<p>Performance data is also playing a larger role in content planning. Creators are polling their audiences, monitoring real-time engagement, and doubling down on what converts. This data-savvy approach, paired with smart monetization tools, allows creators to work more efficiently and strategically during their busiest season.</p>
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<h3 class="wp-block-heading"><strong><strong>Live Shopping: High Consumer Interest, Low Creator Adoption</strong></strong></h3>
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<p>While live shopping streams continues to intrigue brands and consumers alike, creators are largely sitting it out. However, there’s a disconnect: 20% of creators say they anticipate brands will be requesting live-stream deliverables for holiday campaigns, yet 90% have never hosted a live stream and most don’t plan to.</p>
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<p>Creators cite five main barriers: lack of knowledge, on-camera discomfort, time and energy demands, technical issues, and misalignment with their personal brand or audience expectations. Live shopping often requires significant effort for uncertain return, making it a hard sell for creators already at capacity.</p>
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<p>That said, consumer appetite for live shopping is real. Nearly half have joined a live stream in the past six months, and 80% say they’re likely to make a purchase while watching (45% “very likely” and 35% “somewhat likely”). There’s untapped potential here, but unlocking it will require brand partners to provide hands-on support, simplify the experience, and make the upside worth the lift if they really want creators to adopt this format for their campaigns this holiday season.</p>
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<h3 class="wp-block-heading"><strong>Strategic Takeaways for Holiday 2025</strong></h3>
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<p>This year’s insights reveal that the most impactful brand strategies are rooted in trust, transparency, and shared goals. To put these insights into action, focus on the following key strategies:</p>
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<p><strong>Lead with affiliate and gifting, AND flat fees.</strong><strong><br></strong>Today’s creators are prioritizing monetization models that reward performance and preserve creative freedom. Flat fees alone are no longer the incentive they once were. Instead, early product access and gifting combined with competitive commissions drives stronger engagement and ROI for both creators and brands.</p>
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<p><strong>Make affiliate tools seamless and scalable.</strong><strong><br></strong>Creators need intuitive systems for linking and performance tracking. Giving them automation, insights, and mobile-first tools increases efficiency and reduces friction, key factors during busy Holiday moments.</p>
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<p><strong>Comments are the conversion lever.</strong><strong><br></strong>Consumers respond to transparency. Content that honestly showcases both the strengths and limitations of a product not only converts better but also builds deeper brand loyalty. Get involved in the conversations creators and audiences are having about your products. </p>
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<p><strong>Broadcast Channels are powering quiet conversions.</strong><strong><br></strong>Especially among younger audiences, Broadcast Channels are emerging as high-intent environments. Give creators exclusive content and product sneak peeks that reward loyalty and drive repeat purchasing.</p>
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<p><strong>Match your content to the new holiday rhythm.</strong><strong><br></strong>With consumers shopping in distinct waves, from early planners to last-minute gifters, your strategy should evolve alongside them. Align campaigns with these behavioral phases, and use tiered pricing and messaging to speak to every segment.</p>
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<p><strong>Live shopping needs more than a link.</strong><strong><br></strong>Interest in live shopping is growing, but creators can’t go it alone. For this format to work, brands must invest in co-creation, not just deliver a creative brief and hope for the best.</p>
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<p>This holiday season will favor brands that treat creators not as media placements, but as growth partners. The data is clear: when creators are empowered with the right tools, rewarded for real results, and trusted to speak in their own voice, performance follows. The most successful campaigns this season won’t just entertain or inform, they’ll convert, because they’re built on alignment, authenticity, and shared business outcomes. The future of commerce is co-created and the time to invest in that future is now.</p>
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<p></p>
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            [post_title] => Holiday 2025 Creator Commerce Report
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            [post_date] => 2025-10-31 12:33:50
            [post_date_gmt] => 2025-10-31 19:33:50
            [post_content] => <!-- wp:paragraph {"align":"left"} -->
<p class="has-text-align-left">Gift guide season is officially here, and your links are about to be busy.</p>
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<p class="has-text-align-left">From $25 favorites to big-ticket gifts, breaking your guides down by price point makes shopping simple for your audience and more rewarding for you.</p>
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<p class="has-text-align-left">Here’s how to make your gift guides your biggest moneymaker this season.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong><strong><strong><strong>$25 & Under: The Crowd Pleasers</strong></strong></strong></strong></h2>
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<p>This is where “little luxuries” shine, the kinds of gifts your followers might also snag for themselves (we see you).</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong><strong><strong><strong>$50 & Under: The Sweet Spot</strong></strong></strong></strong></h2>
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<p>This is the <em>most</em> popular gifting tier,  affordable but special. Your audience is often shopping for teachers, coworkers, or close friends, so think of gifts that feel thoughtful but still budget-friendly.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong><strong><strong><strong>$100 & Under: The Elevated Everyday</strong></strong></strong></strong></h2>
<!-- /wp:heading -->

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<p>Delightful finds that won't break the bank. These gifts under $100 prove that big smiles don't require big spending.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong><strong><strong><strong>$250 & Under: The Splurge-Worthy Picks</strong></strong></strong></strong></h2>
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<p>These are your “main event” gifts - for partners, parents, or best friends who deserve something big. Focus on quality, long-lasting pieces, and editorial-style content that positions these as investment-worthy.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong><strong>Tips</strong></strong></h2>
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<p><em>Tip 1: </em>Create your Gift Guide Looks, then enable our auto-DM tool <strong>Shop The Look</strong>. Set up trigger words for each Gift Guide you post on Instagram (“LUXE”, “BUDGET”, “STOCKING”) so shoppers can comment and instantly receive a commissionable link to your gift guide products, straight in their DMs! </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p><em>Tip 2: </em>Create themed sections on <strong>TapTo.Shop</strong> (“The Luxe List,” “For Her,” “For Him”) so shoppers can easily browse your recs. Don’t forget to add your TapTo.Shop to your link-in-bio or linked in your Stories! </p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong><strong><strong>Bonus: Mix & Match For Maximum Earnings</strong></strong></strong></h2>
<!-- /wp:heading -->

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<p>Once you’ve built out your guides, promote them strategically across your channels:</p>
<!-- /wp:paragraph -->

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<ul class="wp-block-list"><!-- wp:list-item -->
<li><strong>Instagram Stories:</strong> Use product tags and polls (“Would you gift this?”)</li>
<!-- /wp:list-item -->

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<li><strong>TikTok:</strong> Show how you’d wrap or style each item</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Substack or Newsletter:</strong> Share your gift guide links with commentary, it feels like insider shopping advice</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>TapTo.Shop:</strong> Keep everything shoppable and easy to update in real time</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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<p><strong>Reminder:</strong> The more specific your guides are, the better your conversion rate. “Gifts for the coworker who always has a Stanley” will outperform “Gift Ideas for Her” every time.</p>
<!-- /wp:paragraph -->

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<p></p>
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            [post_title] => How to Build Gift Guides That Actually Convert (By Price Point)
            [post_excerpt] => Gift guide season is here, and breaking your picks down by price point—from $25 stocking stuffers to $250 splurges—makes shopping easy for your audience and more rewarding for you. Organize your guides, link smart, and watch your affiliate earnings soar while your followers check everyone off their list.
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            [post_date_gmt] => 2025-10-10 20:42:20
            [post_content] => <!-- wp:paragraph -->
<p>We’re so excited to welcome <strong><a href="https://www.instagram.com/amanirakeia/">Amani Richardson</a></strong> as our second <strong>Creator-in-Residence</strong> — a Lifestyle and Wellness creator whose cinematic storytelling and thoughtful approach to content have built a loyal community of over 200K followers. Known for her <em>Living Alone Diaries</em>, Amani captures the nuances of navigating life in her twenties with authenticity, intention, and an eye for detail that feels both elevated and relatable.</p>
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<p>As a full-time creator for just three years, Amani has already made a name for herself through her ability to blend artistry with strategy. From mastering videography and affiliate marketing to creating content that connects, she brings a deep understanding of what it takes to turn creativity into a sustainable career.</p>
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<p>Through the Creator-in-Residence program, Amani will share her insights on storytelling, brand partnerships, and building a personal brand rooted in authenticity. She’s passionate about helping creators bridge the gap between who they are, what they love, and how they show up online — all while keeping joy and creative integrity at the center.</p>
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<p>Get to know Amani and what she’s bringing to the program.</p>
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<p><strong><strong><strong>How do you feel about joining as our second Creator In-Residence</strong></strong></strong>?</p>
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<p>"Honored. To be seen for my art and creative strategy while only being a full-time content creator for a short three years now leaves me overjoyed. As I continue to elevate my craft and deepen my knowledge in videography, affiliate marketing and storytelling I’m excited to have the opportunity to share first-hand experiences securing brand deals, building a prestige creator portfolio and creating content that makes you happy. Having a seat at the table as the new Creator In-Residence is a beautiful challenge that couldn’t have come at a more perfect time."</p>
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<p><strong><strong><strong><strong><strong>What are you excited to bring to the program as part of your special sauce</strong></strong></strong></strong></strong>?</p>
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<p>"I’m excited to bring no nonsense and easy to understand tips and guidance to curating elevated cinematic content. Learning to combine quality content with intention and a strategic strategy to build my online community is what I think sets my brand apart. Many of us are looking to bridge the gap between who we are, what we love and building a cohesive personal brand that centers authenticity. This has been my special sauce and I’m thrilled to guide both current and aspiring creators to getting to the heart of their stories and strategically sharing them with the world."</p>
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<h2 class="wp-block-heading"><em>Creator Office Hours with Amani</em></h2>
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<p>Pull up a virtual chair and join Amani for her creator office hours — a space to connect, learn, and ask anything about building your brand, creating content, and navigating the creator world with confidence.</p>
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<p><strong><strong><strong><strong><strong><strong>Follow along as Amani steps into her role as our new Creator-in-Residence — a space where creators get to learn from creators. Throughout her residency, Amani will be hosting office hours in our Broadcast Channel (yes, you can ask her questions directly!) and leading webinars designed to help you elevate your content, strengthen your strategy, and build a brand that feels true to you.</strong></strong></strong></strong></strong></strong></p>
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<!-- wp:acf/spacer {"name":"acf/spacer","data":{"basethemevar_blk_spacer":"space-36","_basethemevar_blk_spacer":"field_611921726f444"},"align":"full","mode":"preview"} /-->

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<p></p>
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            [post_title] => Introducing Our Creator-in-Residence: Amani Richardson
            [post_excerpt] => Amani is a Lifestyle & Wellness Creator. Her coveted Living Alone Diaries, which highlights navigating the nuances of life in her twenty-somethings has helped her build a loving community of over 200k+ followers. Her special sauce is elevated storytelling, filming and editing quality content and building community through authenticity. As a full-time content creator for three years, Amani is full of gems on how to take content creation from side-hustle to your full-time day-to-day.
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            [post_name] => introducing-our-new-creator-in-residence-amani-richardson
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            [post_modified] => 2025-11-11 15:52:58
            [post_modified_gmt] => 2025-11-11 23:52:58
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            [guid] => https://noted.collectivevoice.com/?p=40118137
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    [3] => stdClass Object
        (
            [ID] => 40118074
            [post_author] => 1
            [post_date] => 2025-10-09 10:57:34
            [post_date_gmt] => 2025-10-09 17:57:34
            [post_content] => <!-- wp:paragraph -->
<p>Starting out as a creator can feel intimidating, like posting your first video while standing on stage under a giant spotlight. But here’s the truth: every creator you look up to once felt that same mix of nerves, doubt, and excitement.</p>
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<p>At our recent creator event, we asked some of the voices in our community to share the one piece of advice they <em>wish</em> they had when starting their journey. Their answers? Encouraging, real, and exactly what you need to hear if you’re thinking about starting or if you just need a reminder to keep going.</p>
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<p>Here are 11 tips from creators, for creators:</p>
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<p></p>
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<section class="wp-block-create-block-glide-section-container container-l dc-container-white"><div class="wrapper"><!-- wp:acf/spacer {"name":"acf/spacer","data":{"basethemevar_blk_spacer":"space-36","_basethemevar_blk_spacer":"field_611921726f444"},"align":"full","mode":"preview"} /-->

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<div class="wp-block-uagb-image uagb-block-ccf0d944 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none"><figure class="wp-block-uagb-image__figure"><img srcset="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/1-1-240x300.png ,https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/1-1.png 780w, https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/1-1.png 360w" sizes="(max-width: 480px) 150px" src="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/1-1-240x300.png" alt="" class="uag-image-40118123" width="240" height="300" title="1" loading="lazy" role="img"/></figure></div>
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<p><strong><strong>1. Just post it.</strong></strong></p>
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<p><em>“Don’t be intimidated to post. Don’t let fear of being perceived by people you know hold you back. Your perspective is unique, and you will find your community.”</em> — Ashley Kim (<strong><a href="https://www.instagram.com/itsashleykimchi/">@itsashleykimchi</a></strong>)</p>
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<p>That draft sitting on your phone? The only thing between it and your future audience is the <em>post</em> button.</p>
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<div class="wp-block-uagb-image uagb-block-ab18b308 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none"><figure class="wp-block-uagb-image__figure"><img srcset="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/2-240x300.png ,https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/2.png 780w, https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/2.png 360w" sizes="(max-width: 480px) 150px" src="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/2-240x300.png" alt="" class="uag-image-40118125" width="240" height="300" title="2" loading="lazy" role="img"/></figure></div>
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<p><strong><strong><strong><strong>2. Why not you?</strong></strong></strong></strong></p>
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<p><em>“It doesn’t matter when you start. It doesn’t matter what people might think. Why not you?”</em> — Breana Raquel (<strong><a href="https://www.instagram.com/breanaraquel/">@breanaraquel</a></strong>)</p>
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<p>Everyone starts somewhere. The only thing standing in the way of your creator career is convincing yourself you’re ready, which you are.</p>
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<div class="wp-block-uagb-image uagb-block-08215107 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none"><figure class="wp-block-uagb-image__figure"><img srcset="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/3-240x300.png ,https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/3.png 780w, https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/3.png 360w" sizes="(max-width: 480px) 150px" src="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/3-240x300.png" alt="" class="uag-image-40118126" width="240" height="300" title="3" loading="lazy" role="img"/></figure></div>
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<p><strong><strong><strong><strong><strong>3. Do it scared.</strong></strong></strong></strong></strong></p>
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<p><em>“There’s never going to be a ‘right time.’ You’ll always be nervous. Do it anyway.”</em> — Camila (<strong><a href="https://www.instagram.com/camila.vilas/">@camila.vilas</a></strong>)</p>
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<p>Fear doesn’t go away, it just means you care. Take it with you and keep moving forward.</p>
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<div class="wp-block-uagb-image uagb-block-cddc65f5 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none"><figure class="wp-block-uagb-image__figure"><img srcset="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/6-1-240x300.png ,https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/6-1.png 780w, https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/6-1.png 360w" sizes="(max-width: 480px) 150px" src="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/6-1-240x300.png" alt="" class="uag-image-40118128" width="240" height="300" title="6" loading="lazy" role="img"/></figure></div>
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<p><strong><strong><strong><strong>4. Don’t overthink it.</strong></strong></strong></strong></p>
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<p><em>“Talk about the things you love, focus on community, not numbers. Comparison is the thief of joy.”</em> — Chanel Tyler (<strong><a href="https://www.instagram.com/buymechanel/">@buymechanel</a></strong>)</p>
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<p>You don’t have to have it all figured out. Share what excites you and trust the rest to fall into place.</p>
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<div class="wp-block-uagb-image uagb-block-c875a62d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none"><figure class="wp-block-uagb-image__figure"><img srcset="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/9-240x300.png ,https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/9.png 780w, https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/9.png 360w" sizes="(max-width: 480px) 150px" src="https://noted.collectivevoice.com/wp-content/uploads/sites/2/2025/10/9-240x300.png" alt="" class="uag-image-40118129" width="240" height="300" title="9" loading="lazy" role="img"/></figure></div>
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<p><strong><strong><strong><strong>5. Stay true to yourself.</strong></strong></strong></strong></p>
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<p><em>“Do what feels best. Try new things. Pivot if you need to. Keep showing up for yourself.”</em> — Derria Underwood (<strong><a href="https://www.instagram.com/dlolo/">@dlolo</a></strong>)</p>
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<p>Your content will evolve, and so will you. The best way forward is the one that feels authentic.</p>
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<p><strong><strong><strong><strong>6. You’re right where you’re supposed to be.</strong></strong></strong></strong></p>
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<p><em>“The world is waiting on you to open up your gifts. Don’t hide your quirks—they’re what make you unique.”</em>— Kristine (<strong>@<a href="https://www.instagram.com/mskristine/">mskristine</a></strong>)</p>
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<p>There’s no need to “fix” yourself to fit online. Your individuality is your biggest asset.</p>
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<p><strong><strong><strong><strong>7. You deserve what you dream.</strong></strong></strong></strong></p>
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<p><em>“Mereces lo que sueñas. You deserve what you dream. And you can do it.”</em> — Luann Diaz (<strong><a href="https://www.instagram.com/luanndiez/">@luanndiez</a></strong>)</p>
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<p>Your goals aren’t too big. They’re yours for a reason.</p>
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<p><strong><strong><strong><strong>8. Consistency is key.</strong></strong></strong></strong></p>
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<p><em>“Even on the days you don’t feel like showing up, do it for your future self.”</em> — Maggie Cooper (<strong><a href="https://www.instagram.com/maggiecooper/">@maggiecooper</a></strong>)</p>
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<p>The small, steady steps are the ones that build the biggest opportunities.</p>
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<p><strong><strong><strong><strong>9. Just start.</strong></strong></strong></strong></p>
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<p><em>“Don’t wait for the perfect equipment or the perfect idea. You’ll grow as you go.”</em> — Micol Cortese (<strong><a href="https://www.instagram.com/micolbeaton/">@micolbeaton</a></strong>)</p>
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<p>Perfect is overrated. Progress is everything.</p>
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<p><strong><strong><strong><strong>10. Create for one person.</strong></strong></strong></strong></p>
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<p><em>“If you can make one person’s day better, you’re doing a great job.”</em> — Nicole Bruno (<strong><a href="https://www.instagram.com/nobread/">@nobread</a></strong>)</p>
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<p>Forget the follower count for a moment. Focus on impact, not numbers.</p>
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<p><strong><strong><strong><strong>11. Believe in yourself.</strong></strong></strong></strong></p>
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<p><em>“Opportunities will come as long as you believe in yourself.”</em> — Shar Aguilar (<strong><a href="https://www.instagram.com/sharaguilar/">@sharaguilar_</a></strong>)</p>
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<p>Confidence is contagious and brands, followers, and opportunities all notice it.</p>
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<p><strong><strong><strong><strong>The Bottom Line</strong></strong></strong></strong></p>
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<p>Every creator starts with doubts, fears, and what-ifs. But the advice from this group is clear: hit publish, stay true to yourself, and don’t wait for perfection. Your community is out there and they’re waiting for <em>you</em>.<br></p>
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            [post_title] => 11 Pieces of Advice Creators Wish They Had When Starting Out
            [post_excerpt] => Every creator remembers their first post—the nerves, the doubts, the what-ifs. At our recent event, we asked creators to share the one piece of advice they wish they’d had at the start of their journey. From ‘do it scared’ to ‘why not you?,’ here are 11 pieces of wisdom to help you hit publish, stay consistent, and grow with confidence.
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            [post_name] => 11-pieces-of-advice-creators-wish-they-had-when-starting-out
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            [post_modified] => 2025-12-05 09:27:39
            [post_modified_gmt] => 2025-12-05 17:27:39
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            [guid] => https://noted.collectivevoice.com/?p=40118074
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        (
            [ID] => 40118121
            [post_author] => 1
            [post_date] => 2025-10-08 09:10:27
            [post_date_gmt] => 2025-10-08 16:10:27
            [post_content] => <!-- wp:paragraph -->
<p>The creator economy can feel like the wild west — exciting, fast-moving, and sometimes a little lonely. We sat down with Sarah Weber, founder of <strong><a href="https://www.inthecohort.com">The Cohort</a></strong>, a community built <em>by</em> creators, <em>for</em> creators, designed to make connection and collaboration feel easy again. We sat down with the founders to talk about how they’re building spaces that go beyond highlight reels — where creators and brands can swap real stories, compare notes, and actually grow together.</p>
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<p><strong><strong><strong>1. To start, can you introduce yourselves and share the story behind The Cohort? What it is, why you created it, and the role you see it playing in the creator community?</strong></strong></strong></p>
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<p>I started the cohort because I knew so many creators who were talented and building trust with their communities, but they constantly felt undervalued, overlooked, or isolated.<br><br>This is quite literally a creator community for the creator community. A space where creators and brands can actually meet each other, share what’s working, and build partnerships that feel like a win on both sides. Compare notes. Strip away the “wild, wild west” mentality of the creator economy.</p>
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<p><br>What the cohort does right now: give creators opportunities, education, and connection. It gives brands a smarter way to spend their dollars with results they can see and measure.</p>
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<p>What it will do: Mackenzie Smith joined to help pick up the pace. … because big things are coming :). Together we’re going to shift how the creator economy works. Make it more transparent, more local, and more sustainable. We want to see creators paid fairly, brands investing in partnerships that last, and cities having their own ecosystems where creators and businesses grow together.</p>
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<p><strong><strong><strong><strong><strong>2. <em>Creators are at very different stages, from those just starting with a few thousand followers to established names with managers and ongoing deals. How does the cohort support people at such different points in their journey?</em></strong></strong></strong></strong></strong></p>
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<p>The reality is we have six- and seven-figure creators show up to our walks or webinars right alongside someone with 5k followers just starting out and they all say the same thing: they just want to be around people who get it.</p>
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<p>the cohort is built for creators of any size because the truth is the journey looks more similar than people think. Even creators with millions of followers often started with a viral moment, or making content on the side of a day job, and then accidentally found themselves running a business with zero business experience. I know huge creators who don’t even own their own url … and now they can’t.</p>
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<p>That’s why our spaces work. Whether you’re trying to figure out how to price your first brand deal or how to build a team to manage the pipeline, you get to be in the same room, learning from each other, trading stories, and realizing no one’s above the messy parts.</p>
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<p>And the people who want to put in the work? That’s who brands really want to partner or co-create with. More to come on that front!</p>
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<p><strong><strong><strong><strong><strong><strong>3. Your events are pitched as “mixers, webinars, and workshops minus the guru energy.” How do you approach designing events that feel valuable, not performative?</strong></strong></strong></strong></strong></strong></p>
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<p>I’ve been to too many events that felt like they were about the host, not the people in the room. We try to flip that. We don’t need gurus on stage with a headset telling you how smart they are because what we need are real conversations where creators and brands can actually trade stories, ask questions, and walk away with something useful.</p>
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<p>Candidly, the first year we tested a lot. Some worked, some didn’t. But now when we design events, it’s about one of three things: 1. Creating community 2. Comparing notes or 3. Helping creators think of this as a real business</p>
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<p><strong><strong><strong><strong><strong>4. Why do you think creators are craving spaces where they can share wins, flops, and half-baked ideas, not just polished perspective and content?</strong></strong></strong></strong></strong></p>
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<p>Being a creator is isolating. So many are creating content solo in their living rooms behind a ring light begging their partner or best friend to listen to the frustrations of the algorithm. You don’t just show up 5 days a week 9-5, because with the platforms you have to show up virtually every day. That’s a lot. And there’s a reason there is so much discussion around mental health in the industry.</p>
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<p>There are a ton of brand or platform-hosted experiences in big markets like LA or NYC. There are a ton of online resources or guides or creators who talk about this. But what’s missing is a structured support system that offers whatever they’re in need of – a sounding board for the half-baked ideas or what the heck rates should be. Access to financial planners and accountants to SOS on how to actually run the business. IRL experiences like walks and yaps. That’s what we’re building.</p>
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<p><strong><strong><strong><strong>5.  <strong>What’s next for the cohort as you build toward the platform 2026, and how do you see your role evolving in the broader creator economy and what do you want to tell to creators thinking about attending?</strong></strong></strong></strong></strong></p>
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<p>I’m happy to report … there’s a lot to come.</p>
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<p>New chapters in cities that don’t always get the same access or offline spaces as the bigger markets. Because the point isn’t to just gather people, it’s getting the right people in the right rooms.</p>
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<p>And once we’re there, we want to actually solve the real problems. Consistent pricing. Pay equity for creators of color. Brands learning how to brief. Creators learning how to be good partners and co-creators. Ownership of content put on platforms.</p>
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<p>My role? I never want to be the one talking at creators. I want to set the opportunities, hand over the mic, connect the right dots, and step out of the way so the community can build itself. Mackenzie? She’s the absolute best at building relationships and finding people who should have a mic. Who have strategy and intention and the “in between” horror stories.</p>
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<p>If you’re a creator wondering about joining in? Hop on a platform mini series and date us. Join our slack community and engage in the group chat. Come to the platform to connect, be honest about the highs and the lows, and to find people who get both.</p>
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<p>We’re here to lend an ear and hopefully a support system.</p>
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            [post_title] => Community & Connection with The Cohort
            [post_excerpt] => Sarah Weber is the Founder and President of sweb marketing and the cohort, two brands rooted in sharp strategy, creative execution, and community-led growth.

After earning her marketing degree from the University of Pittsburgh, Sarah started her career in corporate healthcare before realizing her true focus: using marketing to solve real business problems. Today, she partners with brands in healthcare, hospitality, and professional services to do just that: build meaningful connections with their audience and measure what works.

In 2023, Sarah launched the cohort, an influencer marketing division focused on driving ROI through content creators and digital word of mouth. She believes most marketing strategies are broken—not because teams aren’t trying, but because too many brands are shouting into the void instead of creating spaces for community and conversation.

Her mission is to help founders and marketers stop chasing tactics and start building something ownable. She’s also the voice behind @thepittsburghweb, a local-first account with 125K+ followers that celebrates curiosity, good food, and Pittsburgh entrepreneurship.
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            [post_modified] => 2025-10-08 09:28:30
            [post_modified_gmt] => 2025-10-08 16:28:30
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