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            [ID] => 40117863
            [post_author] => 18
            [post_date] => 2025-09-11 16:14:20
            [post_date_gmt] => 2025-09-11 23:14:20
            [post_content] => <!-- wp:paragraph -->
<p>This is the number one mistake we see Creators make in their social media videos. </p>
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<p>Did you see what we just did there? That,  friends, is what’s called a “hook,” and<em> not </em>having one <em>is </em>the number one mistake we see Creators make on social media.</p>
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<p>Why are these important? Well, <a href="https://marketingessentialslab.com/%E2%80%A8the-three-second-social-media-rule/" target="_blank" rel="noreferrer noopener">some social media experts suggest that viewers will decide within three seconds if they plan to watch the rest of your video.</a> Your videos should quickly get to the point, and that point should be <em>very </em>intriguing–if your videos are too chatty or meandering, people will lose interest and stop watching. Whether you're a content creator on Instagram, TikTok, or YouTube Shorts, learning how to mix verbal hooks (what you say) with visual hooks (what people see) can instantly boost retention and engagement.</p>
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<p>So, here are a few catchy hooks you can start adding to your videos today that you can mix and match to level up your videos. Try combining one verbal and one visual hook in your next video. </p>
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<h4 class="wp-block-heading">Verbal hooks</h4>
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<ol class="wp-block-list"><!-- wp:list-item -->
<li><strong>Mid-sentence hooks: </strong>“But what they don't tell you is...”, "And the craziest part is..."</li>
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<li><strong>Can we all agree that X is getting out of hand: </strong>“Can we all agree that drugstore makeup is getting out of hand.”</li>
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<li><strong>I would (crazy situation) for X: </strong>“I would sell my kidney for these shoes because they are life-changing.”</li>
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<li><strong>I'm gonna hold your hand when I say this: </strong>“I'm gonna hold your hand when I say this... this dupe is better than rhode.”</li>
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<li><strong>Whatever you do, don't X... unless Y (sarcastically): </strong>“Whatever you do, don't buy this hair mask... unless you want the silkiest hair ever”</li>
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<h4 class="wp-block-heading">Visual hooks</h4>
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<ol class="wp-block-list"><!-- wp:list-item -->
<li><strong>Make some movement:</strong> Walk into a room and close the door behind you</li>
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<li><strong>Change the POV:</strong> Put the camera down on a table</li>
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<li><strong>Switch up the editing:</strong> Clone effect (two of yourself on the screen)</li>
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<li><strong>Misdirect the viewer:</strong> Microphone on a random object</li>
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<li><strong>Pull them in:</strong> Bring an object into the frame</li>
<!-- /wp:list-item --></ol>
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            [post_title] => 10 Scroll-Stopping Hooks To Get More Video Views
            [post_excerpt] => A hook is a quick, catchy introduction that signals to your audience what your video will be about, why they should watch, and what payoff they’ll get at the end. 
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            [post_modified] => 2025-09-12 09:11:04
            [post_modified_gmt] => 2025-09-12 16:11:04
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    [1] => stdClass Object
        (
            [ID] => 40117752
            [post_author] => 18
            [post_date] => 2025-08-14 12:58:00
            [post_date_gmt] => 2025-08-14 19:58:00
            [post_content] => <!-- wp:paragraph -->
<p>As the 2025 holiday season approaches, creators aren’t just planning more content, they’re rethinking the strategy behind it and making bold moves that boost their earning potential and reshape how commerce happens online.</p>
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<p>New research from Collective Voice, surveying both our creator community and US consumers, reveals a major shift underway in how creators are approaching Q4 earnings. Creators are moving away from flat-fee sponsorships in favor of performance-based affiliate content, and shoppers are rewarding authenticity, utility, and community-driven recommendations in new formats.</p>
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<p>This dual lens, creator behavior and consumer expectations, shows exactly how content and commerce are converging this holiday season.</p>
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<h3 class="wp-block-heading"><strong><strong>As Brand Deals Shift, Affiliate is a Financial Priority</strong></strong></h3>
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<p>This holiday season, creators are signaling a clear shift. While sponsored content remains part of the mix, it’s no longer the centerpiece. 70% of creators say traditional sponsored posts will make up just a quarter or less of their holiday content. Instead, they’re leaning into affiliate strategies, favoring organic, performance-driven posts that feel more native to their audiences.</p>
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<p>This evolution reflects a broader desire for flexibility, autonomy, and scalable income and it signals that affiliate marketing is no longer an emerging opportunity, but a foundational revenue stream. According to our<em> </em><a href="https://noted.collectivevoice.com/collective-voice-2025-monetization-trends-among-next-gen-creators-report/"><em>2025 Monetization Trends Among Next-Gen Creators Report</em></a>, 83% of creators are already familiar with affiliate marketing, and nearly half have been active on affiliate platforms for over a year. This monetization channel is becoming widely adopted because it allows creators to earn based on performance while maintaining full creative control. As one surveyed creator put it: “Flat fees are nice, but I can make more with good commissions and gifting.”</p>
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<p>When asked what they value most from brand partners, creators ranked early product access and gifting highest, followed closely by high commissions. While flat-fee compensation ranked lower for holiday-specific content, it remains a key tool in a well-rounded creator partnership strategy.<br></p>
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<h3 class="wp-block-heading"><strong><strong>Broadcast Channels: A Quiet Giant in Social Commerce</strong></strong></h3>
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<p>Instagram Broadcast Channels quietly emerged as one of 2025’s most efficient and effective affiliate formats. These opt-in chat threads are gaining serious traction with both creators and consumers, and the numbers speak for themselves. 75% of consumers surveyed were familiar with the feature, and among them, over half check broadcast channels daily, with nearly one-third engaging at least once a week. More importantly, 89% of active followers have made a purchase through a Broadcast Channel in the past six months, with 49% having made 4 or more purchases. </p>
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<p>“Instagram Broadcast Channels have been a game changer for me. They’ve unlocked a more direct and meaningful way to connect with my community, especially the intentional shoppers who drive the bulk of my affiliate performance. Beyond engagement, it’s led to real business impact, with noticeable lifts in both affiliate sales and brand revenue. It’s not just a channel, it’s a strategic tool for creators.” says content creator, <a href="https://www.instagram.com/buymechanel/">Chanel Tyler</a>. </p>
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<p>This kind of engagement is rare and highly valuable. Top-performing content in these channels includes beauty (32%), fashion (21%), and deal alerts (16%), all categories where timeliness and trust matter. And it's Gen Z and Millennials who are leading this trend, making this format especially ripe for brands aiming to reach younger, high-intent audiences.</p>
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<p>“We’re anticipating a shift from passive viewing to participatory social commerce. As this evolution continues, Broadcast Channels won’t just support creator strategies, they’ll become critical sales engines. Creators who integrate them as full-funnel commerce tools, rather than just messaging platforms, will be best positioned to drive meaningful results. ” - Catherine Halaby, VP, Creator Relations at Collective Voice.</p>
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<h3 class="wp-block-heading"><strong><strong>Comments are the New Review Section</strong></strong></h3>
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<p>In 2025, the comment section is more than chatter, it’s a modern-day review forum. 62% of shoppers say they check the comment section before making a purchase, using the conversation around a product to validate their choices and get community buy-in. This peer-to-peer dialogue deepens trust and helps move consumers from consideration to conversion.</p>
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<p>That trust doesn’t come from polish, it comes from transparency. 65% of consumers say they trust influencers more when they share both the pros and cons of a product, appreciating when creators are candid about what didn’t work for them. </p>
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<p>Interestingly, expert reviews and traditional endorsements now rank lowest in trustworthiness, a signal that consumers view creators as the true authorities. Shoppers are prioritizing firsthand experiences, real-life product demos, and creators' authentic stories like personal narratives that reflect genuine use, honest opinions, and a connection to their own lifestyles, over traditional advertising. over traditional advertising.</p>
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<p>And creator posts continue to influence purchasing decisions well beyond the moment they’re published. While 41% of consumers say they click to shop directly from a creator’s content, 31% save posts or wishlist products for later. 68% frequently revisit past posts when shopping, and 17% always go back to reference them before purchasing.</p>
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<p>“This report makes it clear that the future of holiday shopping isn’t just search, it’s scroll. And creators are the new personal shoppers.” — Catherine Halaby, VP, Creator Relations at Collective Voice</p>
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<h3 class="wp-block-heading"><strong>Holiday Shopping Is a Season, Not a Moment</strong></h3>
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<p>Holiday shopping spans several months, with clear surges in consumer activity. While 14% of shoppers begin as early as September and 20% in October, the bulk of shopping happens in November (26%), continuing strongly through December (44%). Even in the final week before the holidays, 22% of consumers are still making purchases. This earlier start represents a departure from last year, where our <a href="https://noted.collectivevoice.com/2024-holiday-trend-report/">2024 holiday report </a>showed consumers initiating their shopping in October. For brands, this evolving consumer behavior necessitates a strategic shift from isolated campaigns to sustained, multi-phased approaches that align with these varied timelines.</p>
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<p>Different generations approach holiday shopping differently. Gen Z tends to shop late and in concentrated bursts right up until the week of the holiday. Millennials prefer to start in November and wrap up in December, while Gen X and Boomers shop gradually, beginning as early as September and maintaining a steady rhythm.</p>
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<p>Gifting budgets follow a clear hierarchy based on relationship to the consumer and creators and brands should plan accordingly. Consumers spend the most on their children, with most budgeting between $101–$500. Significant others come next, typically falling in the $101–$250 range. Gifts for parents tend to land between $51–$100, while siblings receive $21–$100 gifts. Friends are usually budgeted at $21–$50, and coworkers at under $20. This structured approach to spending should inform how brands and creators build their gift guides and organize by both price tier and relationship type to better reflect real-world shopping behavior.</p>
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<p>“Content is the new shelf space and this holiday season, that shelf lives on social media, not in-store and online. Just like traditional retail, consumers expect to browse by price and by who they’re shopping for. Creators and brands should mirror that mindset by segmenting holiday content by price tier and relationship type.” - Clair Sidman, VP, Marketing at Collective Voice</p>
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<p>This is especially true when it comes to high-consideration purchases. In fact, 61% of consumers say a trusted creator’s recommendation makes them more likely to splurge on big-ticket or luxury items proving that authentic influence drives not just awareness, but meaningful action at the highest tiers of spend.</p>
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<h3 class="wp-block-heading"><strong><strong>Automation Tools Will be the Real MVPs This Holiday</strong></strong></h3>
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<p>As holiday shopping stretches across months, creators are feeling the pressure to consistently deliver timely, relevant content and keeping up with that demand is not easy. One in three creators are already posting more than four times a day across platforms, and 70% expect their output to increase even more during the holiday season. To stay on pace, many are linking to products multiple times per day and relying on gift guides, curated lists, and deal roundups to drive conversions.</p>
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<p>“I’d post more… but I’m maxed out,” one creator shared, a sentiment echoed by many. This reality underscores the importance of easy-to-use monetization infrastructure. Tools that automate affiliate linking, simplify cross-platform content creation, and streamline analytics aren’t just nice-to-haves, they’re essential for sustaining volume without burnout.</p>
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<p>“These findings reinforce the need for monetization tools to meet creators where they are, on the go, in their DMs, and crossposting across multiple platforms. That’s why our tools are built for speed and scale without friction. Our Shop The Look tool combines AI and DM automation to make sure creators affiliate links are working hard for them, even when they are offline.”  - Clair Sidman, VP, Marketing at Collective Voice.</p>
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<p>Performance data is also playing a larger role in content planning. Creators are polling their audiences, monitoring real-time engagement, and doubling down on what converts. This data-savvy approach, paired with smart monetization tools, allows creators to work more efficiently and strategically during their busiest season.</p>
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<h3 class="wp-block-heading"><strong><strong>Live Shopping: High Consumer Interest, Low Creator Adoption</strong></strong></h3>
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<p>While live shopping streams continues to intrigue brands and consumers alike, creators are largely sitting it out. However, there’s a disconnect: 20% of creators say they anticipate brands will be requesting live-stream deliverables for holiday campaigns, yet 90% have never hosted a live stream and most don’t plan to.</p>
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<p>Creators cite five main barriers: lack of knowledge, on-camera discomfort, time and energy demands, technical issues, and misalignment with their personal brand or audience expectations. Live shopping often requires significant effort for uncertain return, making it a hard sell for creators already at capacity.</p>
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<p>That said, consumer appetite for live shopping is real. Nearly half have joined a live stream in the past six months, and 80% say they’re likely to make a purchase while watching (45% “very likely” and 35% “somewhat likely”). There’s untapped potential here, but unlocking it will require brand partners to provide hands-on support, simplify the experience, and make the upside worth the lift if they really want creators to adopt this format for their campaigns this holiday season.</p>
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<h3 class="wp-block-heading"><strong>Strategic Takeaways for Holiday 2025</strong></h3>
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<p>This year’s insights reveal that the most impactful brand strategies are rooted in trust, transparency, and shared goals. To put these insights into action, focus on the following key strategies:</p>
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<!-- wp:paragraph -->
<p><strong>Lead with affiliate and gifting, AND flat fees.</strong><strong><br></strong>Today’s creators are prioritizing monetization models that reward performance and preserve creative freedom. Flat fees alone are no longer the incentive they once were. Instead, early product access and gifting combined with competitive commissions drives stronger engagement and ROI for both creators and brands.</p>
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<!-- wp:paragraph -->
<p><strong>Make affiliate tools seamless and scalable.</strong><strong><br></strong>Creators need intuitive systems for linking and performance tracking. Giving them automation, insights, and mobile-first tools increases efficiency and reduces friction, key factors during busy Holiday moments.</p>
<!-- /wp:paragraph -->

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<p><strong>Comments are the conversion lever.</strong><strong><br></strong>Consumers respond to transparency. Content that honestly showcases both the strengths and limitations of a product not only converts better but also builds deeper brand loyalty. Get involved in the conversations creators and audiences are having about your products. </p>
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<p><strong>Broadcast Channels are powering quiet conversions.</strong><strong><br></strong>Especially among younger audiences, Broadcast Channels are emerging as high-intent environments. Give creators exclusive content and product sneak peeks that reward loyalty and drive repeat purchasing.</p>
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<p><strong>Match your content to the new holiday rhythm.</strong><strong><br></strong>With consumers shopping in distinct waves, from early planners to last-minute gifters, your strategy should evolve alongside them. Align campaigns with these behavioral phases, and use tiered pricing and messaging to speak to every segment.</p>
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<p><strong>Live shopping needs more than a link.</strong><strong><br></strong>Interest in live shopping is growing, but creators can’t go it alone. For this format to work, brands must invest in co-creation, not just deliver a creative brief and hope for the best.</p>
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<p>This holiday season will favor brands that treat creators not as media placements, but as growth partners. The data is clear: when creators are empowered with the right tools, rewarded for real results, and trusted to speak in their own voice, performance follows. The most successful campaigns this season won’t just entertain or inform, they’ll convert, because they’re built on alignment, authenticity, and shared business outcomes. The future of commerce is co-created and the time to invest in that future is now.</p>
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<p></p>
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            [post_title] => Holiday 2025 Creator Commerce Report
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    [2] => stdClass Object
        (
            [ID] => 40116955
            [post_author] => 18
            [post_date] => 2025-03-18 10:19:49
            [post_date_gmt] => 2025-03-18 17:19:49
            [post_content] => <!-- wp:paragraph -->
<p>With a career that spans executive roles at YouTube/Google, Estée Lauder Companies, and a commerce tech startup, <a href="https://www.instagram.com/buymechanel/" target="_blank" rel="noreferrer noopener">Chanel</a> has long been at the intersection of beauty, content, and commerce. She launched the Beauty vertical at YouTube, executive-produced Beauty Fest, and worked with industry icons like Jackie Aina, Patrick Starrr, Allyiah’s Face, and Mai Pham, shaping the digital beauty landscape in the process.</p>
<!-- /wp:paragraph -->

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<p>In August 2024, she took the leap into full-time content creation, turning her passion into a powerhouse business. In just two years, she’s driven $2M in GMV with Collective Voice, proving that creators are not just influencers, they’re entrepreneurs. A proud Spelman grad (Economics) with an MBA from Columbia Business School, Chanel brings both strategic expertise and creative vision to everything she does.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Born and raised in Chicago but a New Yorker at heart, Chanel is a <strong>skincare enthusiast, fashion deal-hunter, and devoted foodie</strong>. When she’s not creating, she’s raising the next generation of influencers, her little lady, who already knows how to strike a pose (especially in pink).</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>In this feature, we take a closer look at Chanel’s journey, how she built her brand, what drives her success, and what’s next for this beauty and business mogul.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading"><strong><strong><strong>Can you share a bit about your journey as a creator? What inspired you to start?</strong></strong></strong></h2>
<!-- /wp:heading -->

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<p>I never set out to be a creator, it was sort of something that naturally found me even though it took years of finding the courage to actually do it. I was inspired to start because I just finished healing from a bad bout with acne which forced me to learn a ton about skincare ingredients, product formulation and the best skincare brands for acne prone skin. I was encouraged to share that knowledge as there may be other women like me who also suffered from acne and wanted to know which products to buy to have glowing, healthy skin and that built what is now known as “The Glow Community”.</p>
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<h2 class="wp-block-heading"><strong><strong><strong>What challenges have you faced as a woman in the creator space, and how have you overcome them?</strong></strong></strong></h2>
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<p>In the  beginning and even now many of my challenges have been centered on fair pay for partnerships. I found myself having to continuously discount my rates to work with brands and sometimes receiving offers that just didn’t value what I felt I brought to the table. I feel recognizing your worth is so pertinent and the only time it should be compromised is for something that offers you as the creator value as well.</p>
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<h2 class="wp-block-heading"><strong><strong>Women’s History Month is about celebrating impact, who are the women who have inspired you most in your career?</strong></strong></h2>
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<p>Everything started with my Mom, she’s the original influencer for me, she’s brilliant, fabulous and stylish, extremely fit and helps so many women focus on their health, the woman is such a bright light in any room. There have also been so many creators that paved the way as well, a special mention of Felicia (@thisthatbeauty) who was blogging about skincare for Black women when this content area was a huge whitespace - she paved the way for creators like me to follow behind. My close group of girlfriends who have been there every step of the way, showing up as the best support system through all the career and life phases while also thriving in their own careers. Lastly, my mom community, this group of women inspire me daily, navigating motherhood and demanding careers with amazing grace. </p>
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<h2 class="wp-block-heading"><strong><strong>How do you use your platform to uplift and empower women?</strong></strong></h2>
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<p>My platform is literally all about the empowerment of women, women come to join a community that is positive, uplifting, engaging, informative and fun! Women stay for the glow up, the things that bring joy and that inner to outer glow. I focus on providing content that serves their needs across beauty / skin, fashion, travel, family, food and more recently fitness. From a skincare standpoint my goal is that every woman that follows me is armed with the knowledge she needs to feel her very best, most beautiful and most confident when she is makeup free.</p>
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<h2 class="wp-block-heading"><strong><strong>What’s a piece of advice you’d give to women looking to break into content creation or entrepreneurship?</strong></strong></h2>
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<p>Build your platform around the things you love and it will never feel like work! Bet on yourself because there’s no better bet than you.</p>
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<h2 class="wp-block-heading"><strong><strong>Are there any causes or initiatives that are particularly close to your heart? How do you integrate them into your content?</strong></strong></h2>
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<p>Disabilities, I have an invisible disability that was a struggle for me to accept for years and during those years of acceptance it shrunk me. Also, because it’s invisible, people aren’t always aware even though a lot of everyday / ordinary things can be a big challenge for me. I want more disabled creators to feel heard and I want the people who are a part of their communities that also have challenges and disabilities to feel seen. This is a walk of life that isn’t always made to feel included and there remain so many accessibility challenges that deserve more attention. </p>
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<h2 class="wp-block-heading"><strong><strong>Women’s representation in media and digital spaces is constantly evolving. How do you hope to see it grow in the future?</strong></strong></h2>
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<p>I hope that women everywhere feel they have the opportunity to have their stories heard and to take up as much space as they possibly can. I hope we continue to see inclusion within the industry and more creators find the type of success they strive for.</p>
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<h2 class="wp-block-heading"><strong><strong>How has being part of a community of women (online or offline) influenced your growth as a creator?</strong></strong></h2>
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<p>The women in my digital community have pushed me beyond my imaginable boundaries, they have helped me envision and realize more for myself every single day. Being a creator is a fairly limitless career in terms of the potential, you just have to push yourself to believe you can achieve the things you set out to do but your community, the women who follow you, who believe in you, who show up for you, who support you, who advocate for you, who want to see you win, my growth comes from them, my motivation comes from them, my will to take up more space comes from them. My community is absolutely the thing I am most grateful for, the online one and offline one, they both play a major role in my life and my growth mindset.</p>
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<h2 class="wp-block-heading"><strong><strong>If you could be remembered for one impact you made as a creator, what would it be?</strong></strong></h2>
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<p>Simple, that I helped women GLOW 🌟</p>
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<!-- wp:acf/speaker-info {"name":"acf/speaker-info","data":{"collectioveblog_si_title":"About the Creator: Chanel Tyler","_collectioveblog_si_title":"field_643e9089a91bc","collectioveblog_si_image":40116957,"_collectioveblog_si_image":"field_643e9089a923e","collectioveblog_si_Description":"\u003cdiv class=\u0022flex max-w-full flex-col flex-grow\u0022\u003e\r\n\u003cdiv class=\u0022min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+\u0026amp;]:mt-5\u0022 dir=\u0022auto\u0022 data-message-author-role=\u0022assistant\u0022 data-message-id=\u002260d798cc-c3ab-46ba-99b4-9b38be8ecf98\u0022 data-message-model-slug=\u0022gpt-4o\u0022\u003e\r\n\u003cdiv class=\u0022flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\u0022\u003e\r\n\u003cdiv class=\u0022markdown prose w-full break-words dark:prose-invert light\u0022\u003e\r\n\r\nChanel Tyler is a beauty and fashion creator, former YouTube and Estée Lauder executive, and entrepreneur. She launched YouTube’s Beauty vertical, executive-produced Beauty Fest, and has worked with icons like Jackie Aina and Patrick Starrr. Now a full-time creator, she’s driven $2M in GMV with Collective Voice. A Spelman alum with an MBA from Columbia, she’s a skincare enthusiast, fashion deal-hunter, and proud mom to the next mini influencer.\r\n\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\u0026nbsp;","_collectioveblog_si_Description":"field_643e9089a92c1"},"align":"wide","mode":"edit"} /-->

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            [post_title] => Meet Chanel Tyler: The Creator Redefining Beauty & Business
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            [post_content] => <!-- wp:paragraph -->
<p>Consider this your VIP pass to the ultimate fall forecast! From the runway to the living room, we're serving up the most exciting and share-worthy trends, perfect for inspiring your next wave of captivating content. Plus, scroll down for fall content do's and don'ts!</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong><strong>Playing with Plaid</strong></strong></h2>
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<p>This fall, "Playing with Plaid" embraces the timeless pattern through diverse textures and modern silhouettes, offering a sophisticated yet playful twist on classic autumn style.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong><strong>Midi Skirt Moment</strong></strong></h2>
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<p>The "Midi Skirt Moment" elevates the versatile mid-length skirt into a key piece for creating effortlessly chic and comfortable autumn outfits.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong><strong>Polka Dot Party</strong></strong></h2>
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<p>Get ready for a "Polka Dot Party" as this playful print makes a vibrant return, adding a whimsical and charming touch to your seasonal wardrobe.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong>Mocha Mousse Madness</strong></h2>
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<p>Embrace the grounding warmth of Pantone's 2025 Color of the Year, Mocha Mousse, a rich, comforting hue that promises to infuse your fall fashion and home with sophisticated depth and natural elegance.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong>spooky Season splurge</strong></h2>
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<p>Don't let a lack of planning haunt your engagement! "Spooky Season Prep" is all about sharing the <em>trendiest</em> ways to celebrate – because this year, chic Halloween is officially IN.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Cozy Season Commences </h2>
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<!-- wp:paragraph -->
<p>With the crisp autumn air just around the corner, the cozy season is poised to commence, sparking an imminent trend among shoppers eager to embrace all things warm, comfortable, and inviting.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">fall Content Do's And Don'ts</h2>
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<!-- wp:columns -->
<div class="wp-block-columns"><!-- wp:column -->
<div class="wp-block-column"><!-- wp:uagb/icon-list {"block_id":"15c4d112","classMigrate":true,"childMigrate":true} -->
<div class="wp-block-uagb-icon-list uagb-block-15c4d112"><div class="uagb-icon-list__wrap"><!-- wp:uagb/icon-list-child {"block_id":"3ccb2ea0","label":"\u003cstrong\u003eDO:\u003c/strong\u003e Download \u0026amp; update the Collective Voice app for easy on-the-go linking.","icon":"check","label_color":""} -->
<div class="wp-block-uagb-icon-list-child uagb-block-3ccb2ea0"><span class="uagb-icon-list__source-wrap"><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z"></path></svg></span><span class="uagb-icon-list__label"><strong>DO:</strong> Download & update the Collective Voice app for easy on-the-go linking.</span></div>
<!-- /wp:uagb/icon-list-child -->

<!-- wp:uagb/icon-list-child {"block_id":"24c280af","label":"\u003cstrong\u003eDO:\u003c/strong\u003e Easily organize your fave Fall fashion, home, and beauty choices with Lists.","icon":"check","label_color":""} -->
<div class="wp-block-uagb-icon-list-child uagb-block-24c280af"><span class="uagb-icon-list__source-wrap"><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z"></path></svg></span><span class="uagb-icon-list__label"><strong>DO:</strong> Easily organize your fave Fall fashion, home, and beauty choices with Lists.</span></div>
<!-- /wp:uagb/icon-list-child -->

<!-- wp:uagb/icon-list-child {"block_id":"82338e9d","label":"\u003cstrong\u003eDO: \u003c/strong\u003eDrive increased conversion on Instagram posts with our automated DM tool, Shop The Look.","icon":"check","label_color":""} -->
<div class="wp-block-uagb-icon-list-child uagb-block-82338e9d"><span class="uagb-icon-list__source-wrap"><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z"></path></svg></span><span class="uagb-icon-list__label"><strong>DO: </strong>Drive increased conversion on Instagram posts with our automated DM tool, Shop The Look.</span></div>
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<!-- wp:uagb/icon-list-child {"block_id":"fb943a23","label":"\u003cstrong\u003eDO: \u003c/strong\u003eAdd all your seasonal must-haves in your customizable storefront link-in-bio, TapTo.Shop before sharing the link out!","icon":"check","label_color":""} -->
<div class="wp-block-uagb-icon-list-child uagb-block-fb943a23"><span class="uagb-icon-list__source-wrap"><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z"></path></svg></span><span class="uagb-icon-list__label"><strong>DO: </strong>Add all your seasonal must-haves in your customizable storefront link-in-bio, TapTo.Shop before sharing the link out!</span></div>
<!-- /wp:uagb/icon-list-child -->

<!-- wp:uagb/icon-list-child {"block_id":"0e4e9d89","label":"\u003cstrong\u003eDO: \u003c/strong\u003eCheck your Analytics consistently to understand what your shoppers are clicking on the most.","icon":"check","label_color":""} -->
<div class="wp-block-uagb-icon-list-child uagb-block-0e4e9d89"><span class="uagb-icon-list__source-wrap"><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z"></path></svg></span><span class="uagb-icon-list__label"><strong>DO: </strong>Check your Analytics consistently to understand what your shoppers are clicking on the most.</span></div>
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<!-- /wp:uagb/icon-list --></div>
<!-- /wp:column -->

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<div class="wp-block-column"><!-- wp:uagb/icon-list {"block_id":"78e6c779","classMigrate":true,"childMigrate":true,"parentIcon":"x"} -->
<div class="wp-block-uagb-icon-list uagb-block-78e6c779"><div class="uagb-icon-list__wrap"><!-- wp:uagb/icon-list-child {"block_id":"37cf611e","label":"\u003cstrong\u003eDON'T:\u003c/strong\u003e Spend extra time \u0026amp; steps creating affiliate links on mobile.","label_color":"","fromParentIcon":"x"} -->
<div class="wp-block-uagb-icon-list-child uagb-block-37cf611e"><span class="uagb-icon-list__source-wrap"><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 384 512"><path d="M376.6 427.5c11.31 13.58 9.484 33.75-4.094 45.06c-5.984 4.984-13.25 7.422-20.47 7.422c-9.172 0-18.27-3.922-24.59-11.52L192 305.1l-135.4 162.5c-6.328 7.594-15.42 11.52-24.59 11.52c-7.219 0-14.48-2.438-20.47-7.422c-13.58-11.31-15.41-31.48-4.094-45.06l142.9-171.5L7.422 84.5C-3.891 70.92-2.063 50.75 11.52 39.44c13.56-11.34 33.73-9.516 45.06 4.094L192 206l135.4-162.5c11.3-13.58 31.48-15.42 45.06-4.094c13.58 11.31 15.41 31.48 4.094 45.06l-142.9 171.5L376.6 427.5z"></path></svg></span><span class="uagb-icon-list__label"><strong>DON'T:</strong> Spend extra time & steps creating affiliate links on mobile.</span></div>
<!-- /wp:uagb/icon-list-child -->

<!-- wp:uagb/icon-list-child {"block_id":"6e28873d","label":"\u003cstrong\u003eDON'T: \u003c/strong\u003eLose track of the items you want to share with your followers.","label_color":"","fromParentIcon":"x"} -->
<div class="wp-block-uagb-icon-list-child uagb-block-6e28873d"><span class="uagb-icon-list__source-wrap"><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 384 512"><path d="M376.6 427.5c11.31 13.58 9.484 33.75-4.094 45.06c-5.984 4.984-13.25 7.422-20.47 7.422c-9.172 0-18.27-3.922-24.59-11.52L192 305.1l-135.4 162.5c-6.328 7.594-15.42 11.52-24.59 11.52c-7.219 0-14.48-2.438-20.47-7.422c-13.58-11.31-15.41-31.48-4.094-45.06l142.9-171.5L7.422 84.5C-3.891 70.92-2.063 50.75 11.52 39.44c13.56-11.34 33.73-9.516 45.06 4.094L192 206l135.4-162.5c11.3-13.58 31.48-15.42 45.06-4.094c13.58 11.31 15.41 31.48 4.094 45.06l-142.9 171.5L376.6 427.5z"></path></svg></span><span class="uagb-icon-list__label"><strong>DON'T: </strong>Lose track of the items you want to share with your followers.</span></div>
<!-- /wp:uagb/icon-list-child -->

<!-- wp:uagb/icon-list-child {"block_id":"7dab6233","label":"\u003cstrong\u003eDON'T:\u003c/strong\u003e Miss out on earnings when you miss out on comments about your fits!","label_color":"","fromParentIcon":"x"} -->
<div class="wp-block-uagb-icon-list-child uagb-block-7dab6233"><span class="uagb-icon-list__source-wrap"><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 384 512"><path d="M376.6 427.5c11.31 13.58 9.484 33.75-4.094 45.06c-5.984 4.984-13.25 7.422-20.47 7.422c-9.172 0-18.27-3.922-24.59-11.52L192 305.1l-135.4 162.5c-6.328 7.594-15.42 11.52-24.59 11.52c-7.219 0-14.48-2.438-20.47-7.422c-13.58-11.31-15.41-31.48-4.094-45.06l142.9-171.5L7.422 84.5C-3.891 70.92-2.063 50.75 11.52 39.44c13.56-11.34 33.73-9.516 45.06 4.094L192 206l135.4-162.5c11.3-13.58 31.48-15.42 45.06-4.094c13.58 11.31 15.41 31.48 4.094 45.06l-142.9 171.5L376.6 427.5z"></path></svg></span><span class="uagb-icon-list__label"><strong>DON'T:</strong> Miss out on earnings when you miss out on comments about your fits!</span></div>
<!-- /wp:uagb/icon-list-child -->

<!-- wp:uagb/icon-list-child {"block_id":"2eb36c96","label":"\u003cstrong\u003eDON'T: \u003c/strong\u003eForget to mix and match Links, Lists, Looks, and Collections in your TapTo.Shop.","icon":"x","label_color":"","fromParentIcon":"x"} -->
<div class="wp-block-uagb-icon-list-child uagb-block-2eb36c96"><span class="uagb-icon-list__source-wrap"><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 384 512"><path d="M376.6 427.5c11.31 13.58 9.484 33.75-4.094 45.06c-5.984 4.984-13.25 7.422-20.47 7.422c-9.172 0-18.27-3.922-24.59-11.52L192 305.1l-135.4 162.5c-6.328 7.594-15.42 11.52-24.59 11.52c-7.219 0-14.48-2.438-20.47-7.422c-13.58-11.31-15.41-31.48-4.094-45.06l142.9-171.5L7.422 84.5C-3.891 70.92-2.063 50.75 11.52 39.44c13.56-11.34 33.73-9.516 45.06 4.094L192 206l135.4-162.5c11.3-13.58 31.48-15.42 45.06-4.094c13.58 11.31 15.41 31.48 4.094 45.06l-142.9 171.5L376.6 427.5z"></path></svg></span><span class="uagb-icon-list__label"><strong>DON'T: </strong>Forget to mix and match Links, Lists, Looks, and Collections in your TapTo.Shop.</span></div>
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<!-- wp:uagb/icon-list-child {"block_id":"e1f94058","label":"\u003cstrong\u003eDON'T:\u003c/strong\u003e Guess your audiences' interests, without data to back it up!","icon":"x","label_color":"","fromParentIcon":"x"} -->
<div class="wp-block-uagb-icon-list-child uagb-block-e1f94058"><span class="uagb-icon-list__source-wrap"><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 384 512"><path d="M376.6 427.5c11.31 13.58 9.484 33.75-4.094 45.06c-5.984 4.984-13.25 7.422-20.47 7.422c-9.172 0-18.27-3.922-24.59-11.52L192 305.1l-135.4 162.5c-6.328 7.594-15.42 11.52-24.59 11.52c-7.219 0-14.48-2.438-20.47-7.422c-13.58-11.31-15.41-31.48-4.094-45.06l142.9-171.5L7.422 84.5C-3.891 70.92-2.063 50.75 11.52 39.44c13.56-11.34 33.73-9.516 45.06 4.094L192 206l135.4-162.5c11.3-13.58 31.48-15.42 45.06-4.094c13.58 11.31 15.41 31.48 4.094 45.06l-142.9 171.5L376.6 427.5z"></path></svg></span><span class="uagb-icon-list__label"><strong>DON'T:</strong> Guess your audiences' interests, without data to back it up!</span></div>
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            [post_title] => Autumn's Hottest Hues: Your Fall Fashion & Home Forecast
            [post_excerpt] => Consider this your VIP pass to the ultimate fall forecast! From the runway to the living room, we're serving up the most exciting and share-worthy trends, perfect for inspiring your next wave of captivating content.

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            [post_author] => 42
            [post_date] => 2025-05-29 12:24:57
            [post_date_gmt] => 2025-05-29 19:24:57
            [post_content] => <!-- wp:paragraph -->
<p>Let’s be real, making money as a creator isn’t just about going viral or landing a brand deal. It’s about turning your content into a <em>business</em>, and that takes more than cute posts and product hauls. We asked <a href="https://www.instagram.com/buymechanel/">Chanel Tyler</a>, Collective Voice Creator in Residence, strategist, and certified monetization queen, to spill her top tips for turning scrolls into sales. From underrated money moves (hi, affiliate income 👀) to building a storefront your followers actually <em>use</em>, this Q&A is packed with real advice you’ll actually want to implement. Get ready to screenshot.</p>
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<p><strong><strong>What are your top 3 money-making tips for creators turning their passion into profit?</strong></strong></p>
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<p>Community has to be your first and top priority, remember WHO / WHAT you are serving and have a clear reason WHY you are doing this</p>
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<p>Consistency is absolutely key, if you want your creator business to drive revenue you have to be consistent across audience engagement, linking activity, and content generation</p>
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<p>Diversify your revenue streams across formats and platforms, this way your income has more balance and stability  </p>
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<p><strong><strong><strong><strong>What’s one underrated way creators can make more money that people don’t talk about enough?</strong></strong></strong></strong></p>
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<p>Honestly affiliate, affiliate is an always on passive approach to earning income 24/7 without the pressure from brand guidelines or waiting for deals, you have full creative autonomy to market the products you love and earn money from it</p>
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<p><strong><strong><strong><strong><strong>Any advice for creators looking to diversify income streams?</strong></strong></strong></strong></strong></p>
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<p>Create content across as many platforms in as many formats that make sense, if you’re a short-form creator post your videos on Instagram Reels, Tiktok, AND YouTube shorts; play around with new formats like Substack. Have your core (the 1-2 platforms and formats you’re heavily invested in) and then have your add-ons and amplifiers that contribute additional revenue streams. Every platform or format type doesn’t require the same level of investment but you want to be strategic and you want to have money coming in from as many places as possible.</p>
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<p><strong><strong><strong><strong>Is there anything you wish you’d done differently earlier in your monetization journey?</strong></strong></strong></strong></p>
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<p>Yes, I wish I started monetizing as soon as I made my first product recommendation. I left a lot of money on the table for about 2 years because I didn’t understand the power of my platform or my community. Do not be like me and don’t give away your recommendations for free because that is keeping the brand profitable, keeping your followers satisfied, but very little for you. Content is a job, doesn’t matter if it’s full-time or part-time, you are providing a service and you should be compensated for that. If you have an engaged, supportive community you can bank on the fact that they want to see you win!</p>
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<p><strong><strong><strong><strong>What’s one tip for creators trying to master “selling without selling” - making product recs feel natural and authentic?</strong></strong></strong></strong></p>
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<p>Don’t sell, integrate your product recommendations in a natural, authentic way that connects to your everyday life, you want it to be genuine and not pushy. I take a very casual approach to linking and I collaborate deeply with my audience to reinforce recommendations so that my community knows that you’re getting a community driven recommendation, not just a Chanel recommendation. If you have followers asking you either via DMs or comments about something you are wearing or something you have featured in your content, repurpose that for your audience and throw up a link.</p>
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<p><strong><strong><strong><strong>How do you create content that converts, any tricks when it comes to linking products or building your storefront?</strong></strong></strong></strong></p>
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<p>It all starts with audience preparation, your audience has to have an interest and a desire to “shop with you” and you must always be in service to their needs, it’s a reciprocal process. You also have to make it easy for them to convert which includes consistently linking, having your links readily and easily available, teaching them about where your links are housed so they know where they can find them without you (this is where storefronts / <em>Tap to Shop</em> comes in play), saving your stories with affiliate links to highlights, and leveraging automation tools like <em>Shop The Look</em> to get your audience links when they request them.</p>
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<p><strong><strong><strong><strong><strong>If you could give one piece of advice about building a profitable, sustainable brand, what would it be?</strong></strong></strong></strong></strong></p>
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<p>Care deeply about what you do, it shouldn’t feel like a chore. Let that care show in everything you do - care about the brands you partner with and their values, care about the community you’re building and how you nurture it, care about you and how you manage your business in digital spaces, and absolutely care about your mental health. </p>
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<p></p>
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            [post_title] => The Creator’s Guide to Getting Paid: Money-Making Tips for Creators from Chanel Tyler
            [post_excerpt] => Isis Breanna is a Harvard-certified marketing consultant and author of the book, “Skyrocket Your Business with Social Media Branding.” Keep reading for her tips about how to stay true to yourself and create more authentic content. 
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            [post_modified] => 2025-08-25 11:40:05
            [post_modified_gmt] => 2025-08-25 18:40:05
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